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How allusion enhances consumer response to hope appeals in health messaging

Journal of Business Research
While fear appeals often appear in health-oriented Public Service Announcements (PSAs), three experiments demonstrate that a positive appeal, hope, can be effectively used in PSAs to promote healthy eating when combined with an allusion, a type of ...
Bruce A Huhmann, Pia A. Albinsson
exaly   +4 more sources

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Parmenides’ Allusion to Heraclitus

Hermes, 2023
Tom Mackenzie
exaly  

Introduction: Lucretian Allusion, Virgilian Allegory

2021
Matthew M Gorey
exaly  

Audio-describing visual filmic allusions

Perspectives: Studies in Translation Theory and Practice, 2017
Research Katrien Lievois, Aline Remael
exaly  

Intercultural Allusion in Transcultural Identity Narratives

Language and Intercultural Communication, 2004
Jonathan P A Sell
exaly  

Allusions To Homeric Epic In Contemporary Films, 1984–2019

2021
exaly  

The art of hinting and allusions in Sámi literature: a reading of Jovnna-Ánde Vest’s novel trilogy Árbbolaččat

AlterNative, 2021
exaly  

Audiodécrire les allusions intertextuelles et culturelles visuelles. L’exemple d’Astérix et Obélix : Mission Cléopâtre

Palimpsestes, 2017
Research Katrien Lievois
exaly  

Allusion: The Ferryman (2017)

2021
exaly  

Intertextual Allusions and Evaluation of their Translation in the Novel by Orhan Pamuk

Procedia, Social and Behavioral Sciences, 2014
exaly