Results 91 to 100 of about 9,602 (192)

Audio Branding meets Ambush Marketing [PDF]

, 2011
Ambush Marketing ist die Vorgehensweise von Unternehmen, dem Publikum eines Sport-Events durch Marketingmaßnahmen eine autorisierte Verbindung zu diesem Event zu signalisieren, obwohl die betreffenden Unternehmen keine Vermarktungsrechte an dieser Veranstaltung besitzen.
Nufer, Gerd, Hirt, Rainer
openaire   +2 more sources

Markenmanagement bei Einzelsportlern [PDF]

, 2010
Für Einzelsportler geht es heutzutage tendenziell um mehr als den bloßen sportlichen Erfolg. Vielmehr zielen sie darauf ab, eine persönliche Marke zu entwickeln und daraus Kapital zu schlagen.
Fischer, Jan, Nufer, Gerd
core  

Ambush Marketing : An Ensnare Approach

Review of Professional Management- A Journal of New Delhi Institute of Management, 2014
In the 20th century, major sporting events became extremely commercialized mostly through television commercials. Sponsorship is an important revenue source for sport teams and their affiliated organizations. It has provided various promotional advantages to corporations sponsoring sporting events. Increasing disillusionment with traditional television
openaire   +1 more source

Effectiveness of Bank Sponsorship: The case of Greece [PDF]

Despite the increase of the amounts invested on sponsorship worldwide, the research undertaken in order to evaluate sponsorship effectiveness on consumer perception is insufficient.
Neokosmidis, Ioannis, Theodorou, Anastasia, Theofilou, Anastasios, Ventura – Neokosmidi, Zoe   +3 more
core  

Ambush marketing and sports

Journal of Human Sciences, 2011
The tactics used to reach to the mind of consumer who come under the messages of brands that sent from different fronts such as thousands of products (advertising, public relations, sponsorship, point of sale activities, promotion, etc) differentiates and so to say It is lived lots of brand wars.
openaire   +1 more source

Immunity and security using holism, ambient intelligence, triangulation, and stigmergy: Sensitivity analysis confronts fake news and COVID-19 using open set transduction. [PDF]

J Ambient Intell Humaniz Comput, 2023
Wechsler H.
europepmc   +1 more source

Japan MRL Regulation [PDF]

MRL, apple, cherry, export, Farm Management, International relations/trade, crop production/industries,
Takagi, Chifumi, Thornsbury, Suzanne
core   +1 more source

Online gambling: Mental health implications and how to curb the emerging menace. [PDF]

Indian J Psychiatry
Sarkhel S.
europepmc   +1 more source

Smoke Rings: Towards a Comprehensive Tobacco Free Policy for the Olympic Games. [PDF]

PLoS One, 2015
Lee K, Fooks G, Wander N, Fang J.
europepmc   +1 more source