Results 151 to 160 of about 9,602 (192)

Ambush Marketing in Sports

Journal of Sports Management and Commercialization, 2014
Gerd Nufer, André Buehler
openaire   +1 more source

Ambush Marketing in Sport

2023
openaire   +2 more sources

Marketing of commercial milk formula: a system to capture parents, communities, science, and policy

Lancet, The, 2023
exaly  

Ambush Marketing

Sport Marketing Quarterly, 1997
openaire   +1 more source

Ambush Marketing: Creativity vs. Controversy

American Journal of Management
Ambush marketing, a tactic non-sponsors use to associate with major sporting events, raises ethical, legal, and strategic questions. This paper explores the phenomenon from historical, theoretical, and practical perspectives, highlighting its dual nature as a creative marketing tool and a controversial threat to official sponsorships.
openaire   +1 more source

Ambush Marketing

2004
openaire   +1 more source

Appropriate evidence for adaptive marketing authorization

Nature Reviews Drug Discovery, 2013
Diederick E Grobbee
exaly  

Ambush marketing

2012
openaire   +1 more source

Ambush Marketing Revisited

Journal of Promotion Management, 1996
openaire   +1 more source

Ambush Marketing

2013
openaire   +1 more source