Results 171 to 177 of about 811,818 (177)

The efficiency of sponsoring vs. ambush-marketing disclosure in terms of attitude and purchasing intention: football - the African Nations Cup 2010

International Journal of Sport Management and Marketing, 2017
exaly  

Ambush Marketing und Markenschutz

2016
openaire   +1 more source

Ambush marketing

2010
openaire   +1 more source

Erfolgsfaktoren des Ambush-Marketing

2011
openaire   +1 more source

Theoretical foundation of ambush marketing

2013
openaire   +1 more source

Interdisciplinary evaluation of ambush marketing

2013
openaire   +1 more source

Bankmanagement-Glossar: Ambush Marketing

2011
Judt, Ewald, Klausegger, Claudia
openaire   +1 more source