Results 151 to 160 of about 811,818 (177)

Ambush Marketing

2013
openaire   +1 more source

Ambush Marketing in China: Counterbalancing Olympic Sponsorship Efforts

Asian Business and Management, 2008
Holger Preuß, Preuß Holger
exaly  

Effects of ambush marketing: UK consumer brand recall and attitudes to official sponsors and non-sponsors associated with the FIFA World Cup 2006

International Journal of Sports Marketing and Sponsorship, 2009
Susan Rose
exaly  

Ambush Marketing Revisited

Journal of Promotion Management, 1996
openaire   +1 more source

Event sponsorship and ambush marketing: Lessons from the Beijing Olympics

Business Horizons, 2010
Leyland Pitt, Michael Parent, Pierre Berthon   +2 more
exaly  

Towards the regulation and restriction of ambush marketing? The first truly social and digital mega sports event: Olympic Games, London 2012

International Journal of Sports Marketing and Sponsorship, 2014
Nicolas Chanavat
exaly  

A roadmap for ambush marketing

Journal of Intellectual Property Law & Practice, 2010
openaire   +1 more source

Consequences of ambush marketing

2013
openaire   +1 more source

Ambush Marketing in Sport

2017
Simon Chadwick, Nicholas Burton, Cheri Bradish   +2 more
openaire   +1 more source

The Evolution of Media Reporting of Ambush Marketing

, 2018
N. Burton, K. Snyder, Steve McKelvey
semanticscholar   +1 more source