Congruency and Engagement Test in an Event Marketing Sponsorship Context [PDF]
, 2014 Intercept survey data collected at a medium-size Midwestern ethnic festival are used to assess how top-of-mind and aided brand recall are influenced by ethnic congruence among attendees, brand sponsors, and the event, and by the use of passive or ...
Brinker, David L., Pokrywczynski, James
core +1 more source
Entomopathogenic nematodes and their symbiotic bacteria: from genes to field uses. [PDF]
Front Insect Sci, 2023 Tarasco E +6 more
europepmc +1 more source
Sports Marketing Ethics in Today\u27s Marketplace [PDF]
, 1999 Sports marketing is a fast-growing business endeavor. However, certain aspects of it have drawn criticisms from several corners (e.g., media, government, coaches, and fans).
Burton, Richard H. +2 more
core +1 more source
Accessing Neuromarketing Scientific Performance: Research Gaps and Emerging Topics. [PDF]
Behav Sci (Basel), 2022 Cardoso L +5 more
europepmc +1 more source
Consumers' body image expressions: Reflection of a Snow White or an Evil Queen. [PDF]
Front Psychol, 2023 Wagner R, Singh S.
europepmc +1 more source
Wirkung der Marketing-Kommunikation bei der Fußball-WM 2006: Ergebnisse einer Vorher- Nachher-Befragung [PDF]
, 2007 Im Rahmen der vorliegenden Untersuchung wird der Einfluss der Fußball-WM auf die Kommunikationspolitik verschiedener Unternehmen, insbesondere der Sponsoren, herausgearbeitet.
Kempe, Michael, Krause, Mareike
core
An empirical assessment of factors affecting the brand-building effectiveness of sponsorship [PDF]
, 2014 Purpose: This study assesses, in two different live sponsorship environments, the contribution of sponsorship to consumer-based brand equity. Design/methodology/approach: The study adopts a quantitative survey methodology, employing self-administered
Donlan, Leah K
core +2 more sources
THE FORMS OF UNCONVENTIONAL ADVERTISING – A THEORETICAL APPROACH [PDF]
The large number of advertisements that the consumers are bombarded with every day has made them virtually immune to commercial messages. This is why advertisers are trying to find new, alternative ways to reach the customers, which are comprised by ...
Maria Alina JURCA
core
Disrupt, Deny, Dismantle: A Special Operations Forces (SOF) Model for Combatting New Terrorism [PDF]
, 2016 Terrorism in the new millennium has morphed drastically since the 1970s. The terrorist organizations of today are a hybrid between the insurgent group models of the 1960s and modern terrorist organizations such as Al Qaeda.
Gunzelman, Will
core +1 more source