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Ambush marketing and sports

open access: yesJournal of Human Sciences, 2011
The tactics used to reach to the mind of consumer who come under the messages of brands that sent from different fronts such as thousands of products (advertising, public relations, sponsorship, point of sale activities, promotion, etc) differentiates and so to say It is lived lots of brand wars.
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The legal aspects of ambush marketing

open access: yesZbornik radova Pravnog fakulteta u Splitu, 2019
Kako je sponzorstvo vitalni alat za nove izvore novca za sport, važno je postaviti određene standarde koji bi trebali biti strogo zaštićeni. Pojava ambush marketinga predstavlja aktivnost koja može naškoditi suštini sponzorstva. Može imati brojne oblike, ali u biti, to je napad na ekskluzivitet koji većina komercijalnih partnera sporta traži i želi, u ...
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