Results 21 to 30 of about 154 (144)
Does Sport Event Involvement Influence Brand Recognition of Official Sponsors and Ambush Marketers?
Physical Culture and Sport: Studies and Research, 2016 The main aim of the study is to verify how event involvement in the UEFA Euro 2012 influenced the recognition of both sponsors’ and ambushers’ brands. Computer-Assisted Personal Interviews were conducted on a representative sample of the Polish society ...
Piątkowska Monika, Gocłowska Sylwia
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Using Guerilla Advertising Strategy to Create Effective Animated Ads
Journal of Architecture, Art & Humanistic Science, 2016 The research addresses the “Guerilla Advertising Strategy” for creating effective animated ads through some different points, which are: the historical background of the usage of the term “Guerilla”, defining the Guerilla Marketing, the basics of the ...
Mohamed Metwaly
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COMMON SENSE LAW: Making Right/s in the Liberal City
International Journal of Urban and Regional Research, EarlyView.Abstract This article, co‐authored by encampment and university scholars, is concerned with how homeless persons challenge rightlessness. We do so by advancing a conceptual framework of common sense law, arguing that such contestations take place not only in courtrooms but also in the lived spaces of homelessness.
Ananya Roy +3 more
wiley +1 more source
التسويق الهجومي وأثـره على تشكيل أبعاد الصورة الذهنية للمنظمة: دراسة تطبيقية على المشروعات الصناعية الصغيـرة ومتوسطة الحجم بإقليم القاهرة الكبـرى [PDF]
المجلة العربية للإدارةهدف الدراسة: تمثل الهدف الرئيس للدراسة الحالية في التوصل إلى طبيعة العلاقة بيـن آليات التسويق الهجومي (التسويق الفيـروسي - الكمائن التسويقية - التسويق عبـر الوسائط المحيطة - التسويق الضجيجي) والصورة الذهنية للمشروعات الصغيـرة والمتوسطة (البُعد الإدراكي –
أماني محمد توفيق بخيت
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Opportunities and Alliances: The Relational Dynamics of Criminal Collusion in Latin America
The British Journal of Sociology, EarlyView.ABSTRACT Based on ethnographic fieldwork in Mexico and judicial wiretap analysis in Argentina, this paper shows that collusion between state actors and violent non‐state actors operates through fluid and competitive relational networks rather than stable hierarchies or fixed institutional arrangements.
Eldad J. Levy, Javier Auyero
wiley +1 more source
Financial Accountability &Management, EarlyView.ABSTRACT SDG 16 emphasizes the need for accountable institutions, often based on the assumption that public officials are accountable to politicians, who in turn are accountable to citizens. However, in many developing countries, neopatrimonial governance can weaken this accountability chain, as politicians themselves may act as “unprincipled ...
Edidiong Bassey, Emer Mulligan
wiley +1 more source
Lurking Patent Claims and Strategic Royalty Contracts
The Journal of Industrial Economics, EarlyView.ABSTRACT This paper analyzes optimal licensing contracts when a licensee faces the risk of future infringement claims by unknown patent holders. In a setting where a noncompeting licensor contracts with a monopolistic manufacturer, fixed‐fee licensing is optimal absent such claims.
Jay Pil Choi
wiley +1 more source
Pursuing patents for their own sake: How the investment discourse shapes patent quality and quantity
The Journal of World Intellectual Property, EarlyView.Abstract Patent systems worldwide face criticisms over declining patent quality and increasing patent quantity. While most research focuses on strengthening examination rigour, this article turns attention to relatively underexplored patenting incentives.
Li Liu
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Searching for the beasts in the archive as methodological praxis
Geographical Research, Volume 64, Issue 3, August 2026.This article offers searching for the beasts in the archive as a methodological tool available to researchers invested in both anticolonialism and antianthropocentrism. By focusing on three basic units of reference—categories, histories, and borders—the article shows how searching for the beasts unsettles some taken‐for‐granted assumptions that ...
Senel Wanniarachchi
wiley +1 more source
Envisioning the Future of Work: From Ideas to Reforms
British Journal of Industrial Relations, Volume 64, Issue 2, Page 271-281, June 2026.ABSTRACT Two different theoretical perspectives concerning technology and the future of work are examined. One is linked to mainstream economics, whereas the other is associated with critical (‘post‐work’) discourse. Ideas about work—its nature and impacts on well‐being—matter in both perspectives.
David A. Spencer
wiley +1 more source