Results 31 to 40 of about 154 (144)

Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions

Management şi Marketing
The rise of digital technology and social media platforms has made traditional marketing approaches less effective in capturing the attention of the tech-savvy Generation Y.
Khalid Bilal
doaj   +1 more source

Refining a molecular tool kit to capture tropicalization in Mediterranean marine protected areas

Conservation Science and Practice, Volume 8, Issue 5, May 2026.
We assess complementarity and trade‐offs between visual census and eDNA metabarcoding for monitoring fish community changes in MPAs. Abstract Tropicalization, the process by which tropical species expand their ranges poleward due to global ocean warming, is a prominent threat to Mediterranean marine ecosystems, challenging their effective management ...
Erika Frances Neave, Charalampos Dimitriadis, Peter Shum, Ana Riesgo, Stefano Mariani   +4 more
wiley   +1 more source

The impact of the strategic dimensions of ambush marketing advertising design systems

Journal of Architecture, Art & Humanistic Science
Ambush Marketing is a new methodology in the marketing which has cemented its reputation as an emerging the marketing method. In the beginning, small companies started to use it in the West, due to their lack of financial funding that help to cover the ...
Prof. Dr. Salwa Mahmoud, Prof. Dr. Samar Hani El-Saeed Abou Donia, assist. Lect. Menatallah Yahya Mohamed Mohamed Ahmed Assistant   +2 more
doaj   +1 more source

Isbaaro: Checkpoints and World Making beyond the State in Somalia

Development and Change, Volume 57, Issue 3, Page 551-577, May 2026.
ABSTRACT This article examines the dynamics of checkpoint authority in Somalia, focusing on how kinship, mobility and checkpoint practices intersect to shape political and social orders. Challenging the notion that checkpoint governance is either an expression of state‐like power or indicative of the state's absence, the authors argue that Somali ...
Peer Schouten, Abdirahman Edle, Jethro Norman   +2 more
wiley   +1 more source

Beyond the Black Box: Reproductive Strategies of the Black Soldier Fly as a Model for Bridging Evolutionary Biology and Applied Entomology

Evolutionary Applications, Volume 19, Issue 5, May 2026.
ABSTRACT The black soldier fly (BSF; Hermetia illucens) is rapidly emerging as a model for evolutionary biology and insect biotechnology. Although larval biology has been extensively characterised, the reproductive biology of adults remains comparatively understudied.
Noah B. Lemke, Nalini Puniamoorthy
wiley   +1 more source

Phylogenetically‐informed estimates of notosuchian (Archosauria, Crocodylomorpha) body size and the challenges of inferring macroevolutionary patterns in extinct groups

Palaeontology, Volume 69, Issue 3, 2026.
Abstract Notosuchian crocodylomorphs were predominantly active terrestrial predators, exhibiting a wide range of ecomorphological specializations and body sizes. Given that body size plays an important role in the life history of vertebrates, its accurate estimation for notosuchians is crucial for understanding macroevolutionary and macroecological ...
Ana Laura S. Paiva, Pedro L. Godoy, Daniel M. dos Santos, Max C. Langer, Philip D. Mannion   +4 more
wiley   +1 more source

How effective are entomopathogenic nematodes for vine weevil (Coleoptera: Curculionidae) biological control? A meta‐analysis

Pest Management Science, Volume 82, Issue 4, Page 3427-3438, April 2026.
Entomopathogenic nematodes provide reliable biological control of vine weevil larvae, reducing populations by 63% on average. All five tested species are effective, with temperature (18–30 °C) being the strongest predictor of success. Abstract BACKGROUND Vine weevil (Otiorhynchus sulcatus) is a globally important pest of soft fruit and ornamental crops
Joe M. Roberts, Marco Corradi, Ben J. Clunie, Eugenia Fezza, W. Edwin Harris, Tom W. Pope   +5 more
wiley   +1 more source

A Family Affair: The Uses and Abuses of Vicarious Identity in Political Rhetoric During the 2024 General Election

The Political Quarterly, Volume 97, Issue 2, Page 290-297, April/June 2026.
Abstract The 2024 UK general election saw candidates make frequent rhetorical references to parents and grandparents. But what are the political functions and implications of such references? Drawing together recent research in political psychology and sociology, this article interprets such references as attempts to articulate ‘vicarious identities ...
Joseph Haigh
wiley   +1 more source

Ambush marketing. Límites y encuadramiento legal

Revista Iberoamericana de la Propiedad Intelectual, 2014
El fallo que vamos a comentar en este trabajo se refiere a una medida cautelar planteada por la Asociación del Fútbol Argentino (AFA), Santa Mónica de Argentina SA (Santa Mónica) -que es el agente comercial exclusivo a nivel mundial de la AFA- y Procter
Matías Giaccardi
doaj  

Racialized Labour in the Colonial Food Regime: The Whitening of England's Farmworkers

Journal of Agrarian Change, Volume 26, Issue 2, April 2026.
ABSTRACT The crystallization of a colonial food regime in the 1870s centred around Britain is key to historical accounts of agrarian political economy. Yet such accounts have neglected the role of the agrarian proletariat in shaping this regime from below and its basis in racialized hierarchy.
Ben Richardson
wiley   +1 more source