Innovation Diffusion Among Case‐Based Decision‐Makers
Journal of Economics &Management Strategy, EarlyView.ABSTRACT This paper analyzes a model of innovation diffusion with case‐based individuals a la Gilboa and Schmeidler, who decide whether to consume an incumbent or a new product based on their and their social neighbors' previous consumption experiences. I analyze how diffusion patterns change with individual characteristics, innovation characteristics,
Benson Tsz Kin Leung
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