Show Me Competence or Make Me Feel Warm: The Impact of Green Brand Anthropomorphism on Consumers’ Purchasing Intentions [PDF]
Behavioral SciencesGreen consumption is a key path to dealing with environmental problems and promoting sustainable development. Green brand anthropomorphism can build an emotional bond between green brands and consumers by giving brands human characteristics, providing a ...
Sinan Li +3 more
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The impact of AI anchor anthropomorphism on users’ willingness to co-create value in tourism live-streaming contexts: the mediating role of social presence and the moderating role of perceived control [PDF]
Frontiers in PsychologyWith the advancement of large language models and multimodal interaction technologies, AI anchors capable of substituting human hosts have been increasingly applied in the live streaming e-commerce field, demonstrating anthropomorphic characteristics ...
Qiongwei Ye +3 more
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Who is more trustworthy? The influence mechanism of AI vs. human doctor triage on user trust: testing the mediating effect of psychological distance, and a multiple moderating effects analysis [PDF]
Frontiers in PsychologyPurpose/significanceTo optimize smart healthcare services and advance the sustainable deployment of AI in medical triage, this study investigates differences in user trust between AI and human medical triage doctors and the underlying psychological ...
Jinghao Chen +3 more
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The Overlooked Aesthetic Function: The Impact of Food Anthropomorphism on Taste Perception [PDF]
FoodsAnthropomorphism is a commonly used strategy in food marketing; however, its effect on perceived taste remains controversial. Moreover, a frequently overlooked issue is that anthropomorphic designs often alter the aesthetic appeal of food.
Siyue Zhang +11 more
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Anthropomorphism Unveiled: A Decade of Systematic Insights in Business and Technology Trends [version 2; peer review: 1 approved, 2 approved with reservations] [PDF]
F1000ResearchAnthropomorphism studies have been conducted over the past decade; however, there is a void in the literature that provides an overview of anthropomorphism studies in business, management, and accounting.
Diesyana Ajeng Pramesti +3 more
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Enhancing adolescents’ exercise motivation management with generative AI anthropomorphism: a chain-mediated model of technology acceptance and self-efficacy [PDF]
Frontiers in PsychologyIntroductionIn the era of human-machine integration, digital technology highlights its important enabling role in the development of youth sports. The objective of this study is to examine the mechanism through which AI Anthropomorphism is associated ...
Kaiyuan Wang +4 more
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Are you willing to forgive generative AI doctors? Trust repair after failures in online health consultation services [PDF]
Frontiers in PsychologyWhile generative AI doctors are increasingly used in online health consultation services, research on trust repair following service failures remains limited.
Yanjie Chen +3 more
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Decoding the duality of GAI anthropomorphism and its joint effects—a sequential mixed-methods approach [PDF]
Frontiers in PsychologyThe advancement of anthropomorphic generative artificial intelligence, especially in large language models and multimodal capabilities, has developed its two dimensions: functional anthropomorphism and interactional anthropomorphism.
Meng Zhang +3 more
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Exploring the balance between functionality and aesthetics: an analytical framework and pragmatic consideration of the anthropomorphism of service robots [PDF]
Frontiers in PsychologyThe phenomenon of anthropomorphism in service robots has gained significant traction across multiple service industries; however, there remains a lack of a robust theoretical framework that adequately elucidates the preference for anthropomorphic design.
Xin Xin, Wenchao Liu
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Frontiers in Psychology, 2022 Intelligent personal assistants (IPAs) own anthropomorphic features which enable users’ perception of anthropomorphism. Adopting the perspective of mind-based anthropomorphism, the purpose of this paper is to investigate how mind-based anthropomorphism ...
Cuicui Cao, Yingying Hu, Haoxuan Xu
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