An examination of dispositional social needs, agent knowledge, and two dimensions of product anthropomorphism: A serial mediation model [PDF]
Thriving attention has been paid to the process and concept of anthropomorphism in marketing literature, as the concept is considered to be a precursor of positive marketing outcomes.
Sehar Sohail, Amber Sajjad, Sohail Zafar
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Who is more trustworthy? The influence mechanism of AI vs. human doctor triage on user trust: testing the mediating effect of psychological distance, and a multiple moderating effects analysis [PDF]
Purpose/significanceTo optimize smart healthcare services and advance the sustainable deployment of AI in medical triage, this study investigates differences in user trust between AI and human medical triage doctors and the underlying psychological ...
Jinghao Chen +3 more
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Anthropomorphism Unveiled: A Decade of Systematic Insights in Business and Technology Trends [version 2; peer review: 1 approved, 2 approved with reservations] [PDF]
Anthropomorphism studies have been conducted over the past decade; however, there is a void in the literature that provides an overview of anthropomorphism studies in business, management, and accounting.
Diesyana Ajeng Pramesti +3 more
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Enhancing adolescents’ exercise motivation management with generative AI anthropomorphism: a chain-mediated model of technology acceptance and self-efficacy [PDF]
IntroductionIn the era of human-machine integration, digital technology highlights its important enabling role in the development of youth sports. The objective of this study is to examine the mechanism through which AI Anthropomorphism is associated ...
Kaiyuan Wang +4 more
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Are you willing to forgive generative AI doctors? Trust repair after failures in online health consultation services [PDF]
While generative AI doctors are increasingly used in online health consultation services, research on trust repair following service failures remains limited.
Yanjie Chen +3 more
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Anthropomorphism in Human–Robot Co-evolution [PDF]
Social robotics entertains a particular relationship with anthropomorphism, which it neither sees as a cognitive error, nor as a sign of immaturity. Rather it considers that this common human tendency, which is hypothesized to have evolved because it ...
Luisa Damiano, Paul Dumouchel
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The Impact of Virtual Streamer Anthropomorphism on Consumer Purchase Intention: Cognitive Trust as a Mediator [PDF]
As an important tool for brand promotion and marketing, the status of virtual streamers is gradually improving, especially in the Chinese market with a huge Internet user base.
Chunyu Li, Fei Huang
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Decoding the duality of GAI anthropomorphism and its joint effects—a sequential mixed-methods approach [PDF]
The advancement of anthropomorphic generative artificial intelligence, especially in large language models and multimodal capabilities, has developed its two dimensions: functional anthropomorphism and interactional anthropomorphism.
Meng Zhang +3 more
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Exploring the balance between functionality and aesthetics: an analytical framework and pragmatic consideration of the anthropomorphism of service robots [PDF]
The phenomenon of anthropomorphism in service robots has gained significant traction across multiple service industries; however, there remains a lack of a robust theoretical framework that adequately elucidates the preference for anthropomorphic design.
Xin Xin, Wenchao Liu
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Predictors of explicit and implicit anthropomorphism in house facades [PDF]
Anthropomorphism describes the tendency to endow objects with human characteristics, with some individuals being more inclined to do this than others. In an ambiguous environment, this phenomenon can offer guidance.
Sandra Weber +3 more
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