Results 31 to 40 of about 2,947 (197)

Immersed in our narratives: a study of the effectiveness of cobrand anthropomorphism

open access: yesFrontiers in Communication
Anthropomorphism strategies have been widely applied in brand marketing activities such as advertising, service communication, and word-of-mouth, and have become an important marketing strategy for many brands.
Jie Han, Lexin Yun, Yaming Wang
doaj   +1 more source

Horse Sector Participants’ Attitudes towards Anthropomorphism and Animal Welfare and Wellbeing

open access: yesAnimals
Anthropomorphizing can misinform the making of inferences about animal mental experiences. This is a consideration when implementing the Five Domains Model for animal welfare assessment.
Julie M. Fiedler   +3 more
doaj   +1 more source

Vers un anthropomorphisme critique

open access: yesRecherches Germaniques, 2020
Through the analysis of a few examples from German-language literature, this paper proposes to deconstruct the notion of anthropomorphism (applied to animals), with the aim of rehabilitating it for critical use.
Aurélie Choné
doaj   +1 more source

Can Robots Earn Our Trust the Same Way Humans Do? A Systematic Exploration of Competence, Warmth, and Anthropomorphism as Determinants of Trust Development in HRI

open access: yesFrontiers in Robotics and AI, 2021
Robots increasingly act as our social counterparts in domains such as healthcare and retail. For these human-robot interactions (HRI) to be effective, a question arises on whether we trust robots the same way we trust humans.
Lara Christoforakos   +4 more
doaj   +1 more source

Improving the learning experience in an undergraduate course on microbial metabolism by using an illustrated story

open access: yesBiochemistry and Molecular Biology Education, Volume 53, Issue 2, Page 131-141, March/April 2025.
Abstract In the classroom, metabolism is often approached and received as a mundane exercise in memorization. Teaching metabolism also faces the challenge of negative perceptions that can impede learning. We sought to improve the learning experience in an undergraduate lecture course on microbial metabolism by implementing an illustrated story that ...
James B. McKinlay, Katherine Kearns
wiley   +1 more source

The Impact of Virtual Streamer Anthropomorphism on Consumer Purchase Intention: Cognitive Trust as a Mediator

open access: yesBehavioral Sciences
As an important tool for brand promotion and marketing, the status of virtual streamers is gradually improving, especially in the Chinese market with a huge Internet user base.
Chunyu Li, Fei Huang
doaj   +1 more source

Le singe-soldat de Woyzeck

open access: yesRecherches Germaniques, 2020
In Woyzeck, an unfinished and fragmentary play written by Georg Büchner (1837), the question of anthropomorphism is raised when a monkey enters the stage at the beginning of the fair scene (H1,1). Through the phenomenon of theatre within the theatre, the
Élisabeth Hamm
doaj   +1 more source

Animal empathy reconsidered: a multidimensional profile account

open access: yesBiological Reviews, EarlyView.
ABSTRACT Empathy is the glue that holds societies together and yet several fundamental questions about empathy persist. What is empathy (the definitional question)? Is it uniquely human and, if not, which nonhuman animals possess empathy (the distribution question)? Which type or quality of empathy is realized in different species (the quality question)
Albert Newen   +5 more
wiley   +1 more source

Anthropomorphism and Mechanomorphism

open access: yesHumanimalia, 2012
The charge of anthropomorphism is still efficient in many academic corners to muffle those who speak about the emotional life of other animals. To project human properties onto other animals have been taken to be a categorical error. In human-animal studies, though, anthropomorphic projections are argued to be helpful analogues to describe other ...
openaire   +4 more sources

Gen‐AI Is Not an Option for Environment Sustainability‐Enabling of Gen‐AI for Responsible and Green Supply Chains Using a Grey Network Map (GNM)

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Environmental sustainability in supply chains is no longer considered a compliance concern. It has become a strategic capability challenge, as firms seek to use Generative artificial intelligence (Gen‐AI) to improve decision quality, resource efficiency and responsible operations.
Anbesh Jamwal   +3 more
wiley   +1 more source

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