Results 31 to 40 of about 31,162 (247)
Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect [PDF]
مدیریت بازرگانی, 2023 Objective The human mind, with the help of anthropomorphism, makes every unknown thing that it knows less like the most familiar thing that it knows the most, i.e. a human being (himself).
Mehdi Khademi Gerashi +1 more
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Impact of Baijiu brand anthropomorphism on consumer purchase intentions [PDF]
Zhongguo niangzaoTaking Baijiu enterprises as the research objects, a relational model was constructed with brand anthropomorphism as the independent variable, psychological distance as the mediating variable, and purchase intention as the dependent variable based on ...
TONG Jun, DAI Mingxiang, WANG Kai
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Recherches Germaniques, 2020 In Woyzeck, an unfinished and fragmentary play written by Georg Büchner (1837), the question of anthropomorphism is raised when a monkey enters the stage at the beginning of the fair scene (H1,1). Through the phenomenon of theatre within the theatre, the
Élisabeth Hamm
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Immersed in our narratives: a study of the effectiveness of cobrand anthropomorphism
Frontiers in CommunicationAnthropomorphism strategies have been widely applied in brand marketing activities such as advertising, service communication, and word-of-mouth, and have become an important marketing strategy for many brands.
Jie Han, Lexin Yun, Yaming Wang
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Frontiers in Robotics and AI, 2021 Robots increasingly act as our social counterparts in domains such as healthcare and retail. For these human-robot interactions (HRI) to be effective, a question arises on whether we trust robots the same way we trust humans.
Lara Christoforakos +4 more
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The Sacred Engagement: Outline of a hypothesis about the origin of human ‘religious intelligence’. [PDF]
, 2007 The question that motivates the central hypothesis advanced in this paper regarding the emergence of early religious thinking is the following: ‘why does religion need material\ud culture?’ What basic functional or symbolic need renders material culture ...
Malafouris, Dr Lambros
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Adult-perpetrated Animal Abuse: Development of a Proclivity Scale [PDF]
, 2015 There is a clear discrepancy in the reporting of animal cruelty complaints, prosecutions and convictions suggesting that any prevalence figures of abuse are significant under-representations.
Chan D. +6 more
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Horse Sector Participants’ Attitudes towards Anthropomorphism and Animal Welfare and Wellbeing
AnimalsAnthropomorphizing can misinform the making of inferences about animal mental experiences. This is a consideration when implementing the Five Domains Model for animal welfare assessment.
Julie M. Fiedler +3 more
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, 2017 Recognition of social signals, from human facial expressions or prosody of speech, is a popular research topic in human-robot interaction studies. There is also a long line of research in the spoken dialogue community that investigates user satisfaction ...
Dondrup, Christian +3 more
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Robot Betrayal: a guide to the ethics of robotic deception [PDF]
, 2020 If a robot sends a deceptive signal to a human user, is this always and everywhere an unethical act, or might it sometimes be ethically desirable? Building upon previous work in robot ethics, this article tries to clarify and refine our understanding of ...
Danaher, John
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