Results 211 to 220 of about 31,162 (247)
Some of the next articles are maybe not open access.
Anthropomorphism and its implications for advertising hotel brands
Journal of Business Research, 2021Seonjeong Lee, Haemoon Oh
exaly
Verbal anthropomorphism design of social robots: Investigating users’ privacy perception
Computers in Human Behavior, 2023Hanna Chung, Hyunmin Kang, Soojin Jun
exaly
Seeing brands as humans: Development and validation of a brand anthropomorphism scale
International Journal of Research in Marketing, 2020Artyom Golossenko +2 more
exaly
Anthropomorphism and customers’ willingness to use artificial intelligence service agents
Journal of Hospitality Marketing and Management, 2022Xingyang Lv, Jin Ai
exaly

