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Journal Communication Spectrum, 2015 Brand activation programs have become the mainstay weapons of marketing communications for marketers or brand managers today. Many creative programs were launched to bring consumers and brands closer, to create a pleasant and meaningful consumer ...
Fakhri Raditya, Prima Mulyasari Agustini
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Attractive and non-attractive currencies [PDF]
Journal of International Money and Finance, 2021 In the foreign exchange market, time-varying transaction costs and interest rates may define the time-varying set of attractive currencies for investors. Our study shows that when the currencies are attractive, they tend to deviate from the uncovered interest rate parity and to comove with the global stochastic discount factor (SDF).
Dupuy, P., James, J., Marsh, I. W.
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The Smell of Success?—The Impact of Perfume-Gender Congruency on Ratings of Attraction and the Halo Effect [PDF]
, 2014 Research into the concept of attraction has indicated the existence of olfactory influences that go beyond pheromonal level. Synthetic fragrances have been found to affect not only perception of attraction, but also attribution of beauty-unrelated ...
Marinova, Radost, Moss, Mark
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eLife, 2014 A beetle pheromone that lures nematode worms to an insect host can also stop their development or even kill them outright.
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Cryptocurrency Portfolio Selection—A Multicriteria Approach
Mathematics, 2021 This paper proposes the PROMETHEE II based multicriteria approach for cryptocurrency portfolio selection. Such an approach allows considering a number of variables important for cryptocurrencies rather than limiting them to the commonly employed return ...
Zdravka Aljinović +2 more
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“Yes, (s)he is pretty, but...” An investigation of the simultaneous impact of endorser characteristics relevant to purchasing behaviour [PDF]
, 2009 Objectives. Research on advertising efficiency states, that both the attractiveness of a model endorsing a product (Halliwell & Dittmar, 2004) as well as the extent of identification with this endorser (Felser, 2001) are relevant parameters of ...
Agthe, Maria +2 more
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Cross-cultural effects of color, but not morphological masculinity, on perceived attractiveness of men's faces [PDF]
, 2012 This is the post-print version of the Article. The official published version can be accessed from the link below - Copyright @ 2012 ElsevierMuch attractiveness research has focused on face shape.
Adamo +69 more
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Physically attractive faces attract us physically [PDF]
Cognition, 2020 When interacting with other humans, facial expressions provide valuable information for approach or avoid decisions. Here, we consider facial attractiveness as another important dimension upon which approach-avoidance behaviours may be based. In Experiments 1-3, we measured participants' responses to attractive and unattractive women's faces in an ...
Robin S.S. Kramer +6 more
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Does the interaction between cortisol and testosterone predict men's facial attractiveness? [PDF]
, 2017 Although some researchers have suggested that the interaction between cortisol and testosterone predicts ratings of men’s facial attractiveness, evidence for this pattern of results is equivocal.
Debruine, Lisa +6 more
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Beauty in the eye of the beholder? Attractiveness in a virtual world
Cyberpsychology: Journal of Psychosocial Research on Cyberpspace, 2015 The current study examines whether traditional offline gender biases regarding physical attractiveness and status transfer to Second Life (SL), a virtual world where residents can easily manipulate the appearance and status of avatars (i.e., graphical ...
Shu-Sha Angie Guan +3 more
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