Results 211 to 220 of about 939,131 (298)
Analyzing audience mental health through the communication and structure of complex networked online music culture. [PDF]
Li E, Liang X, Wang Z, Liu J.
europepmc +1 more source
Translating research into theatre: Nanay: a testimonial play [PDF]
Johnston, Caleb, Pratt, Geraldine
core
Consumer Acceptance of Conversational Bots: Systematic Literature Review and Meta‐Analysis
ABSTRACT As consumers increasingly rely on conversational bots for daily tasks, evidence surrounding motivations for acceptance remains scattered. A systematic literature review (SLR) was conducted on 64 journal articles published between 2008 and 2024, of which 48 provided sufficient quantitative data for inclusion in a meta‐analysis.
Omar H. Fares, Seung Hwan (Mark) Lee
wiley +1 more source
How depression self-disclosure shapes engagement and discourse on Chinese social media. [PDF]
Du H, Gu L.
europepmc +1 more source
AUDIENCE EFFECTS IN A FIELD SITUATION
openaire +2 more sources
ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño +3 more
wiley +1 more source
Musician presence and its effects on physiological and psychological well-being in live versus livestreamed concerts. [PDF]
Becker AS +9 more
europepmc +1 more source
ABSTRACT This research examines how the disclosure of production cues interacts with corporate social responsibility cues to influence social media engagement in luxury fashion. Two complementary field studies analyse marketer‐generated Facebook posts from luxury fashion brands, providing large‐scale empirical evidence of a real‐world impact on ...
Tuba Degirmenci +2 more
wiley +1 more source
AI-driven audience clustering in sport media: a human-computer interaction approach using 'CoPE-DEC'. [PDF]
Jang YS.
europepmc +1 more source
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre +2 more
wiley +1 more source

