Results 221 to 230 of about 939,131 (298)

Evaluating celebrity influence on brand attention, emotion, and memory. [PDF]

Sci Rep
Michael N, Ramsøy TZ, Michael I.
europepmc   +1 more source

Citizens, consumers and the demands of market-driven news. [PDF]

, 2008
Jackson, Dan
core  

Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ‐Themed Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Cause‐related marketing (CRM) is widely used to signal corporate social responsibility and engage ethically motivated consumers, yet its effectiveness remains contested in identity‐sensitive domains such as LGBTQ inclusion. Drawing on Social Identity Theory and Attribution Theory, this research examines how LGBTQ cause identification ...
Wilson N. Ndasi
wiley   +1 more source

Under-Balcony Acoustic Diagnosis Using FOA-Based Directional Metrics: Early-Late Entropy and Vertical-Energy Discrepancy at 125 Hz, 1 kHz, and 4 kHz. [PDF]

Sensors (Basel)
Ting PC, Liu YC.
europepmc   +1 more source

Substantive or Symbolic? Analyzing the Quality of Impact Reports in Italian B‐Corps Through Legitimacy Theory

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Sustainability reporting has become increasingly compelling, particularly among hybrid organizations such as B‐Corps, which seek to balance profit and purpose and are required to publish annual Impact Reports. This study assesses the completeness of disclosed information in the 2022 Impact Reports of 74 Italian B‐Corps, drawing on legitimacy ...
Laura Ferraro, Franco Ernesto Rubino, Carmelo Arena, Diego Mazzitelli   +3 more
wiley   +1 more source

A study on the dissemination effectiveness and influencing factors of short videos in scientific journals: An empirical analysis based on the ELM model. [PDF]

PLoS One
Li S, Zhao S, Wang X, Huang Z, Liu X.
europepmc   +1 more source

Bridging Theory and Prediction: A Hybrid SEM and Machine Learning Approach to Optimize Lean Construction for Megaproject Sustainability in China

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Construction megaprojects, large‐scale, complex, and capital‐intensive, are particularly prone to inefficiencies, cost overruns, delays, and environmental degradation due to fragmented workflows, stakeholder misalignment, and resource intensity.
Abdelazim Ibrahim, Tarek Zayed, Zoubeir Lafhaj, Ahmed Maged, Ahmed Farouk Kineber, Jingchao Yang   +5 more
wiley   +1 more source

The role of social media message design and audience demographics in promoting sunscreen use to prevent skin cancer: An online randomized controlled experiment. [PDF]

Digit Health
Hall SM, Morin D, Hall JB, Redelfs AH.
europepmc   +1 more source

Product‐Related CSR in the Digital Era: Communication Patterns That Drive Consumer Interactions on Social Media

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT To meet rising sustainability demands, companies increasingly use social media to communicate product‐related CSR initiatives. Consumers' interactions with these messages largely depend on the messages' perceived credibility. However, there remains limited understanding of how firms combine communication characteristics into distinct patterns ...
Judith Derenthal, Waldemar Toporowski
wiley   +1 more source

A double-blind, crossover, non-inferiority randomised controlled trial where primary care providers and patients compare human-generated and AI-generated digital health messages: the AI-CARE study protocol. [PDF]

BMJ Open
Lemieux A, Kutcher SA, Galani Tietcheu BR, Seitz G, Trickovic J, Archibald D, Grosjean S, Hogg W, Johnston S.   +8 more
europepmc   +1 more source