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Persuading audience in sanaie's hadiqa ,considering messages and ahadith [PDF]

open access: yesتاریخ ادبیات, 2018
Mystics have used different methods, linguistic and literary facilities to persuade their own audience and also to transmit and explain mystical meanings.
mina shaker   +1 more
doaj   +1 more source

Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China

open access: yesInternational Journal of Advertising, 2019
Humour in advertising is long-established, but whether such appeals travel across cultures is debatable. Two studies investigated the impact of country and individual-level cultural differences on the use and effectiveness of humorous advertising in the ...
G. Gregory   +3 more
semanticscholar   +1 more source

Comparing E-Commerce Micro- and Macroinfluencers in TikTok Videos: Effects of Strategies on Audience Likes, Audience Shares, and Brand Sales

open access: yesJournal of Interactive Advertising, 2023
This article compares how micro- and macroinfluencers promote audience likes, shares, and brand sales in TikTok videos (Douyin in China). Using insights from the extant literature, the study examines how influencers’ charisma strategy (including ...
Terri H. Chan, Kineta Hung, David K. Tse
semanticscholar   +1 more source

Transportation or Narrative Completion? Attentiveness during Binge-Watching Moderates Regret

open access: yesSocial Sciences, 2019
Extant results on the binge-watching outcomes have been mixed. This study sought to examine the crucial factor of attentiveness that might help to enhance viewer experience and mitigate post-binge regret, as well as differentiate the motivation of ...
Matthew Pittman, Emil Steiner
doaj   +1 more source

Écrire pour tout le monde

open access: yesBiens Symboliques, 2020
Drawing on the example of a French soap opera, PBLV, this article demonstrates how television screenwriters integrate audience constraints into the production of fiction.
Muriel Mille
doaj   +1 more source

Robot Comedy Lab: Experimenting with the Social Dynamics of Live Performance

open access: yesFrontiers in Psychology, 2015
The success of live comedy depends on a performer's ability to 'work' an audience. Ethnographic studies suggest that this involves the co-ordinated use of subtle social signals such as body orientation, gesture, gaze by both performers and audience ...
Kleomenis eKatevas   +2 more
doaj   +1 more source

Effects of rhetorical devices on audience responses with online videos: An augmented elaboration likelihood model.

open access: yesPLoS ONE, 2023
The way in which information is linguistically presented can impact audience attention, emotion, and cognitive responses, even if the content remains unchanged.
Guangchao Charles Feng   +3 more
doaj   +1 more source

Writing for Everyone

open access: yesBiens Symboliques, 2020
Drawing on the example of a French soap opera, PBLV, this article demonstrates how television screenwriters integrate audience constraints into the production of fiction.
Muriel Mille
doaj   +1 more source

Why live recording sounds better: A case study of Schumann’s Träumerei

open access: yesFrontiers in Psychology, 2015
We explore the concept that artists perform best in front of an audience. The negative effects of performance anxiety are much better known than their related cousin on the other shoulder: the positive effects of social facilitation.
Haruka eShoda   +2 more
doaj   +1 more source

Communication and deniability: Moral and epistemic reactions to denials

open access: yesFrontiers in Psychology, 2023
People often deny having meant what the audience understood. Such denials occur in both interpersonal and institutional contexts, such as in political discourse, the interpretation of laws and the perception of lies.
Francesca Bonalumi   +3 more
doaj   +1 more source

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