Results 161 to 170 of about 25,404 (300)
La confianza ha sido un tema de estudio a lo largo del tiempo y se enmarca en muchos de ellos como un estado psicológico el cual puede modificar actuar. De lo anterior se derivan muchas teorías que soportan la hipótesis sobre los beneficios que trae este factor para las empresas.
openaire +1 more source
Market‐Driving Capability: An Empirical Study on Antecedents and Consequences
Abstract What enables market‐driving behaviour, and is it a worthwhile business strategy? This fundamental question intrigues both managers in firms and researchers in marketing and strategic management, yet surprisingly, it remains underexplored. To this end, we assess the antecedents and consequences of market‐driving capability.
Owais Khan +2 more
wiley +1 more source
An web service based B2B integration approach for managed public and private process
The growth of requirements for e-business application brings more challenges, and the advent of the web services enable companies to collaborate closely with their business partners and gain access to needed information and business logic.
Zhu YL(朱云龙), Lv CX(吕赐兴)
core
Institutional Antecedents of Creativity and Product Innovation in the Digital Cultural Industries
ABSTRACT This study investigates the external sources of creativity that firms in the digital cultural sectors can utilize to develop innovative products to compete internationally. Drawing on organizational creativity and institutional theories, we aim to explore whether creativity can be nurtured outside firms' boundaries within the network of ...
Irina Mihailova +1 more
wiley +1 more source
A Method for Enhancing the Positioning Performance of PPP-B2b by Integrating Galileo Observation. [PDF]
Shang X +5 more
europepmc +1 more source
Towards a Definition of B2C & B2B E-Commerce
This paper discusses and compares definitions of the terms business-to-consumer (B2C) and business-tobusiness (B2B) e-commerce to assist the e-business community to take better advantage of the potential of the ecommerce medium. The absence of consensual
Jewels, Tony +3 more
core
ABSTRACT Multi‐sided platform (MSP) models have become more relevant for incumbent companies, requiring them to develop MSP engagement strategies. This study sheds light on the complex process incumbents undergo in developing platform strategies. Adopting an inductive research design, we conducted interviews with 37 decision‐makers across 35 incumbent ...
Lukas Zechel, Vivek K. Velamuri
wiley +1 more source
ABSTRACT Although organizational purpose (OP) has recently gained attention in entrepreneurship research, its motivational potential in startups remains underexplored, limiting the development of effective purpose‐driven strategies to enhance employee work engagement (WE) and startup performance.
Julien A. Nussbaum +3 more
wiley +1 more source
Unpacking the relationship between co‐creation and brand equity: A multi‐study approach
Abstract Whilst some studies have shown that co‐creation positively influences brand equity, others have found only marginal or even negative effects, and several failure cases of co‐creation have been reported. To overcome the confusion generated by mixed findings, this paper unpacks the relationship between co‐creation and brand equity, considering ...
Stefan Markovic +4 more
wiley +1 more source
Linking customer big data analytics to firm performance: evidence from B2B organizations in an emerging market context. [PDF]
Soomro YA, Baeshen Y.
europepmc +1 more source

