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B2B branding: A financial burden for shareholders?
Business Horizons, 2009Udgivelsesdato ...
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The role of B2B engines in B2B integration architectures
ACM SIGMOD Record, 2002Semantic B2B Integration architectures must enable enterprises to communicate standards-based B2B events like purchase orders with any potential trading partner. This requires not only back end application integration capabilities to integrate with e.g.
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2012
This chapter discusses the use of Internet by businesses in marketing products and services to other businesses. The chapter starts with the well-known technology adoption model and the relationship between technology adoption and firm profitability and then expands into how businesses market to other businesses using a variety of methods and examples.
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This chapter discusses the use of Internet by businesses in marketing products and services to other businesses. The chapter starts with the well-known technology adoption model and the relationship between technology adoption and firm profitability and then expands into how businesses market to other businesses using a variety of methods and examples.
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2016
Ob Messen, Kongresse oder Tagungen – B2B-Events haben Hochkonjunktur. Sie sind Netzwerkplattform für die unterschiedlichsten Zielgruppen und haben sich als wirksames Marketinginstrument etabliert. Die Autorin beleuchtet die unterschiedlichen Facetten des B2B-Eventmarketings mit Augenmerk auf physische, virtuelle und hybride Events.
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Ob Messen, Kongresse oder Tagungen – B2B-Events haben Hochkonjunktur. Sie sind Netzwerkplattform für die unterschiedlichsten Zielgruppen und haben sich als wirksames Marketinginstrument etabliert. Die Autorin beleuchtet die unterschiedlichen Facetten des B2B-Eventmarketings mit Augenmerk auf physische, virtuelle und hybride Events.
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2010
The main goal of this bachelor thesis is to apply theoretical knowledge in B2B marketing to the example of marketing processes in a particular company, to evaluate the current situation of its activities with regard to B2B principles and to suggest relevant recommendations.
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The main goal of this bachelor thesis is to apply theoretical knowledge in B2B marketing to the example of marketing processes in a particular company, to evaluate the current situation of its activities with regard to B2B principles and to suggest relevant recommendations.
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