Results 281 to 290 of about 150,771 (303)

Leveraging value creation to drive the growth of B2B platforms

Social Science Research Network, 2022
Business platforms have become widespread in business to consumer (B2C) markets and their adoption is on the rise in the business to business (B2B) world. However, our understanding of platform adoption in B2B is less developed than for B2C.
Edward Anderson, José López, Geoffrey J. M. Parker   +2 more
semanticscholar   +1 more source

The PPE industry in Italy during COVID-19: supply chain disruption and the adoption of digital and social media in B2B firms

The journal of business & industrial marketing, 2022
Purpose The purpose of this paper is to analyze how the personal protective equipment (PPE) industry managed supply chain and business relationships disrupted by the COVID-19 pandemic, and the adoption of digital and social media during the period of ...
Lala Hu
semanticscholar   +1 more source

The emergence of B2B omni-channel marketing in the digital era: a systematic literature review

The journal of business & industrial marketing, 2022
Purpose This paper aims to provide a systematic review of omni-channel marketing (OCM) literature and explore how it relates to business-to-business (B2B) marketing campaign development in the digital era.
Orla Hayes, Felicity Kelliher
semanticscholar   +1 more source

Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach

Journal of Business & Industrial Marketing, 2022
Purpose The purpose of this paper is to establish a reference model that will allow us to understand the factors that influence the omnichannel management of an organization in a business-to-business (B2B) context.
Javier Alonso-García, Federico Pablo-Martí, Estela Núñez-Barriopedro, Pedro Cuesta-Valiño   +3 more
semanticscholar   +1 more source

Gaining Customer Loyalty with Tracking Information Quality in B2B Logistics

Journal of Management Information Systems, 2022
Although vendor firms invest heavily in technologies to digitalize business-to-business (B2B) service orchestration, little is known about the mechanisms through which high quality information, a key resource generated from digitalization, creates ...
Arun Rai, Xinlin Tang, Zhitao Yin, Steve Du   +3 more
semanticscholar   +1 more source

Artificial intelligence (AI) and its implications for market knowledge in B2B marketing

The journal of business & industrial marketing, 2019
Purpose The purpose of this paper is to explain the technological phenomenon artificial intelligence (AI) and how it can contribute to knowledge-based marketing in B2B.
Jeannette Paschen, Jan H. Kietzmann, Tim C Kietzmann   +2 more
semanticscholar   +1 more source

An investigation of PPP time transfer via BDS-3 PPP-B2b service

GPS Solutions, 2023
Yulong Ge, Xinyun Cao, Daqian Lyu, Zaimin He, Fei Ye, Gongwei Xiao, Fei Shen   +6 more
semanticscholar   +1 more source

Long-term performance analysis of BDS-3 precise point positioning (PPP-B2b) service

GPS Solutions, 2023
Shuang Sun, Min Wang, Changjian Liu, Xin Meng, Rui Ji   +4 more
semanticscholar   +1 more source

An improved BDS-3 PPP-B2b positioning approach by estimating signal in space range errors

GPS Solutions, 2023
Xiaofei Xu, Zhixi Nie, Zhenjie Wang, Yuanfan Zhang, L. Dong   +4 more
semanticscholar   +1 more source

Social context-aware and fuzzy preference temporal graph for personalized B2B marketing campaigns recommendations

Soft Computing - A Fusion of Foundations, Methodologies and Applications, 2023
Sarita Patil, Vinod Vaze, P. Agarkar, Hemant Mahajan   +3 more
semanticscholar   +1 more source