Results 261 to 270 of about 25,404 (300)

Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward

Journal of Business Research, 2021
Rishi Kant Kumar, Prashant Kumar, Nripendra P Rana   +2 more
exaly  

B2B - or not to be?

2020
openaire   +1 more source

Extending B2B brands into the B2C market: Whether, when, and how brands should emphasize B2B industry background

Journal of Business Research, 2021
Zhimin Zhou, Wenting Feng
exaly  

Branding in B2B firms

2012
Kevin Lane Keller, Philip Kotler
openaire   +1 more source

Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel

Business Horizons, 2020
Jeannette Paschen, Matthew Wilson, João J Ferreira   +2 more
exaly  

Artificial intelligence (AI) competencies for organizational performance: A B2B marketing capabilities perspective

Journal of Business Research, 2023
Patrick Mikalef, A K M Najmul Islam, Vinit Parida   +2 more
exaly  

Journey to B2B

Energy Azure Summit 2023 - Arlington, Virginia, United States of America - August - 2023, 2023
Valerie Silva, Marc Sanchez
openaire   +1 more source

The B2B Knowledge Gap

International Journal of Research in Marketing, 2016
Gary L Lilien
exaly  

B2B eCommerce

2023
openaire   +1 more source

Development of B2B marketing theory

Industrial Marketing Management, 2013
Amjad Hadjikhani
exaly