Results 281 to 290 of about 38,023 (303)

Adoption of B2B standards

Eva Söderström, Anette H. Pettersson
openaire   +2 more sources

A literature review and future agenda for B2B branding: Challenges of branding in a B2B context

Industrial Marketing Management, 2011
Sheena Leek, George Christodoulides
exaly  

B2B distributors

This chapter provides an in-depth look at the role, evolution and theoretical perspectives of B2B distributors, along with challenges related to digitalization and sustainability.B2B distributors sell goods to other organizations for resale or business use, are independently owned and take ownership of the products they manage, distinguishing them from
Pardo, Catherine, Michel, Sophie
openaire   +1 more source

Customer based execution and strategy: Enhancing the relevance & utilization of B2B scholarship in the C-suite

Industrial Marketing Management, 2020
Vikas Mittal
exaly  

B2B and Beyond

Journal of Corporate Accounting & Finance, 2002
Stephen R. Goldberg, Joseph H. Godwin
openaire   +1 more source

Determinants of social media adoption by B2B organizations

Industrial Marketing Management, 2015
George Christodoulides, Nina Michaelidou, Nikoletta-Theofania Siamagka   +2 more
exaly  

The impacts of social trust on open and closed B2B e-commerce: A Europe-based study

Information and Management, 2015
Wen Guang Qu, Alain Pinsonneault
exaly  

The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing

Journal of Business and Industrial Marketing, 2019
Alicia Blanco-González, José Ramon Saura   +1 more
exaly  

Review of B2B integration

2002
Steger-Jensen, Kenn; id_orcid 0000-0002-2332-1443, Hvolby, Hans-Henrik; id_orcid 0000-0002-5574-5216   +1 more
openaire   +2 more sources

B2B-Marketing

2020
openaire   +1 more source