Results 241 to 250 of about 127,470 (278)

Extending B2B brands into the B2C market: Whether, when, and how brands should emphasize B2B industry background

Journal of Business Research, 2021
Zhimin Zhou, Wenting Feng
exaly  

Branding in B2B firms

2012
Kevin Lane Keller, Philip Kotler
openaire   +1 more source

B2B-Vertriebspolitik

2023
Enrico Purle, Mahmut Arica, Sabine Korte, Henning Hummels   +3 more
openaire   +1 more source

Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel

Business Horizons, 2020
Jeannette Paschen, Matthew Wilson, João José Ferreira   +2 more
exaly  

Applications of artificial intelligence in B2B marketing: Challenges and future directions

Industrial Marketing Management, 2022
exaly  

B2B - or not to be?

2016
openaire   +1 more source

Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands

Industrial Marketing Management, 2011
Nina Michaelidou, George Christodoulides
exaly  

B2B eCommerce

2023
openaire   +1 more source

B2B marketing

2010
The main goal of this bachelor thesis is to apply theoretical knowledge in B2B marketing to the example of marketing processes in a particular company, to evaluate the current situation of its activities with regard to B2B principles and to suggest relevant recommendations.
openaire   +1 more source

A literature review and future agenda for B2B branding: Challenges of branding in a B2B context

Industrial Marketing Management, 2011
Sheena Leek, George Christodoulides
exaly