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Marketing the Leisure Experience to Baby Boomers and Older Tourists
Journal of Hospitality Marketing and Management, 2009Shane Pegg, Ian Patterson
exaly
This volume, part of the TIAA-CREF Institute Series on Higher Education, is based on a national conference convened by the Institute in November 2007. The generational issues that were the focus of the conference raise both risks and opportunities with the potential to profoundly affect our cultural environment, both inside and outside academe.
openaire +1 more source
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Social and Cultural Constructions of Ageing: The Case of the Baby Boomers
Sociological Research Online, 2008Rebecca Leach +2 more
exaly

