Results 151 to 160 of about 439,374 (227)
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The role of parasocial relationship in social media marketing: testing a model among baby boomers

, 2021
Purpose This study aims to apply parasocial relationship theory to understand the hospitality brand-consumer relationship on social media. Aiming to examine brand-initiated mechanisms that drive relationship development, the study identified two sets of
Yunying Zhong, V. Shapoval, J. Busser
semanticscholar   +1 more source

Exploring legacies of the baby boomers in the twenty-first century

, 2021
As the baby boomers neared retirement at the turn of the twentieth century, attention focused on what the future might look like for both them and succeeding generations.
Greg Martin, Steven Roberts
semanticscholar   +1 more source

Baby boomers

2022
Chapter 3 contains the first research story, which reflects on the situated experiences, attitudes and opinions of a ‘baby boomer’ couple, the ‘Cees’, who are recent retirees or ‘third agers’ that split their time between Northern Ireland and England. This is a narrative account inviting readers to observe family members or close relations as emerging ...
  +4 more sources

Baby Boomers and Online Learning

Five Generations and Only One Workforce, 2020
There continues to be a significant increase in the number of post retirement employees (i.e., baby boomers/older workers) in the workforce, either having remained in the organization after retirement or having returned to the workforce in different ...
M. T. Edwards, P. Robinson
semanticscholar   +1 more source

Bike sharing differences among Millennials, Gen Xers, and Baby Boomers: Lessons learnt from New York City’s bike share

Transportation Research Part A: Policy and Practice, 2018
There is a growing literature on the changing travel patterns in the United States. The changes are largely driven by the emerging shared-mobility services and the travel behavior of the younger generations.
Kailai Wang, Gulsah Akar, Yu-Jen Chen
semanticscholar   +1 more source

Stereotypes or golden rules? Exploring likable voice traits of social robots as active aging companions for tech-savvy baby boomers in Taiwan

Computers in Human Behavior, 2018
Social robots are foreseen to be a growing category of assistive devices for baby boomers in helping them live independently at home and in good health for longer. Artificial intelligence and speech recognition are making natural language user interfaces
Rebecca Cherng-Shiow Chang   +2 more
semanticscholar   +1 more source

Lifelong learning and productive aging among the baby-boomers in Singapore.

Social Science & Medicine (1967), 2019
Coined in 1982, the term productive aging is commonly associated with active participation in work, although it has since expanded beyond employment to include other dimensions of work, such as volunteering, caregiving and other activities that "produce ...
L. Thang, E. Lim, S. Tan
semanticscholar   +1 more source

Does personality predict financial risk tolerance of pre-retiree baby boomers?

Journal of Behavioral and Experimental Finance, 2019
Financial risk tolerance is an important concept that helps financial planners recommend financial products to their clients. As the baby boomer generation approaches retirement, research to determine how these individuals perceive financial risk ...
A. Rabbani, Zheying Yao, Christina Wang
semanticscholar   +1 more source

Baby Boomers

The Forum, 2014
AbstractBorn between 1946 and 1964, “baby boomers” represent the largest 20-year age cohort in US history and still account for over 30% of the adult population. Drawing on over half a century of survey data from the American National Election Studies I explore the political legacy of this generational cohort as measured by 16 indicators of political ...
openaire   +1 more source

Bridging the "digital divide": A comparison of use and effectiveness of an online intervention for depression between Baby Boomers and Millennials.

Journal of Affective Disorders, 2018
BACKGROUND Psychological online interventions (POIs) for depression have demonstrated promising effects. However, there are fewer randomized controlled studies on POIs among older adults with depression.
Brooke C. Schneider   +12 more
semanticscholar   +1 more source

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