Results 41 to 50 of about 9,947,714 (209)

Celebrity Endorsement’s Impact on Female College Student Behavior: Investigating Bandwagon Effect, Hedonic, and Utilitarian Value

Jurnal Aplikasi Manajemen
The rapid advancement of technology has transformed consumer behavior, leading to an increase in impulsive buying, particularly among the younger generation.
Wa Ode Uswatun Miladina Putri Harafah, Ghozali Maski, Ferry Prasetyia   +2 more
doaj   +1 more source

Recomposing Management Education Under Climate Crisis: Towards a Composting Heuristic for Epistemic Change

British Journal of Management, EarlyView.
Abstract Management learning and education (MLE) is increasingly critiqued for its reliance on anthropocentric and profit‐maximization paradigms, which fail to adequately address the escalating ecological and climate crises. In this article, we call for an epistemic shift in MLE by introducing the metaphor of composting as a lens for collective ...
Ling Li, Kate Seymour, Rosalyn Marron, Helena Kettleborough, Catherine Brentnall, Olivia Tomlinson, Sarah Walker, Nor Yusup, John Lever   +8 more
wiley   +1 more source

PERANCANGAN KOMIK DIGITAL SEBAGAI MEDIA EDUKASI PERILAKU BANDWAGON EFFECT [PDF]

, 2023
Perancangan ini bertujuan untuk mengkomunikasian secara visual mengenai perilaku Bandwagon Effect dalam lingkup sosial secara kreatif kepada remaja.
SANTOSO, TAN, OLIVIA AGNES
core  

Pengaruh bandwagon, snob dan veblen effect terhadap motivasi umroh dengan social media marketing sebagai variabel intervening [PDF]

, 2023
Konsep konsumsi yang mencolok sudah menjadi suatu fenomena dalam semua tingkat sosio-ekonomi, terdapat berbagai faktor yang mempengaruhi perilaku konsumen yang mencakup pada faktor eksternalnya seperti Bandwagon, snob dan veblen effect yang dapat menjadi
Kusumawati, Sevatini Dwi
core   +1 more source

Directional Peer Effects in Technology Adoption: Influence of Farmer Interactions in Sustaining Rice Production in Thailand

Journal of Agricultural Economics, EarlyView.
ABSTRACT This study examines whether Sustainable Rice Platform (SRP) practices in Thailand are driven by directional social peer exposure and physical proximity. Analysing survey data from 1363 rice‐producing households across Thailand's Central and Northeastern regions, we construct a directed social network based on self‐reported information ...
Boyeong Park, Taeyoon Kim, Donghwan An, Phumsith Mahasuweerachai   +3 more
wiley   +1 more source

The bandwagon effect in college students’ online consumer loan behavior: Evidence from a quasi-natural experiment in Shanghai

International Review of Economics & Finance
This study investigates the bandwagon effect—the tendency of individuals to adjust their own borrowing behavior in response to peers' average consumption levels—in college students' online consumer loan behavior using survey data from seven universities ...
Wei Huang, Yang Wang, Sajid Anwar
doaj   +1 more source

Heading out SMEs to the e-commerce highway: Drivers of the e-commerce perceived usefulness among SMEs in Bosnia and Herzegovina

Management : Journal of Contemporary Management Issues, 2021
The contemporary business environment, characterized by high levels of dynamism, turbulence, and uncertainty, has forced companies to re-evaluate traditional models of commerce and make a shift towards Internet-based e-commerce models.
Merima Činjarević, Velma Pijalović, Almir Peštek, Lejla Lazović-Pita, Lejla Karić   +4 more
doaj   +1 more source

The Continuity and Rupture of the ‘New Washington Consensus’: From Biden to Trump 2.0

Global Policy, EarlyView.
ABSTRACT The ‘New Washington Consensus’ (NWC) represents a major intellectual shift in the US approach to global economic governance. However, the NWC has never been subject to systematic academic critique. With Trump's return to the White House ushering in a new era of US trade policy, the NWC is widely considered to be politically irrelevant in the ...
Ming Du
wiley   +1 more source

Media Massa dalam Situasi Konflik: dari Bandwagon Effect Sampai Peace Narrative

Jurnal Aspikom, 2017
Conflict occurs between two or more parties with different interests. Media related to conflict. The ability of the media to influence public opinion is the biggest element in the relationship between media with conflict. The media in this context can be
Aloysius Ranggabumi Nuswantoro
doaj   +1 more source

The antecedents of cloud computing adoption and its consequences for MSMEs’ performance: A model based on the Technology-Organization-Environment (TOE) framework

Cogent Business & Management, 2023
The utilization of cloud computing technology by Micro, Small and Medium Enterprises (MSMEs) businesses has become increasingly widespread. The reason for this trend is the relatively low cost in comparison to the benefits derived, which has led to a ...
Frank Aligarh, Bambang Sutopo, Wahyu Widarjo   +2 more
doaj   +1 more source