Results 1 to 10 of about 15,533,264 (179)

Structural Equivalence and Cohesion Can Explain Bandwagon and Snob Effect

Annals of Business Administrative Science, 2016
Existing studies have shown that highly conspicuous brands are strongly impacted by word of mouth. Bandwagon and snob effects are opposite; however, existing studies have not shown the conditions under which these opposite effects occur.
Yufu Kuwashima
exaly   +6 more sources

Coffeehouses as Symbolic Spaces: Materialism and Experiential Motivations in Coffeehouse Selection [PDF]

Foods
The demand for coffeehouses has been growing globally; however, little is known about the psychological factors associated with individuals’ coffeehouse selection.
Ceyhun Uçuk, Uzeyir Kement, Riccardo Migliavada, Nilufer Sahin, Onurcan Arman, Luisa Torri, Charles Spence   +6 more
doaj   +3 more sources

Pergeseran Perilaku Konsumen Pada Masa Pandemi Covid-19 Ditinjau Berdasarkan Efek Bandwagon, Snob dan Veblen

Jurnal Inovasi Pendidikan Ekonomi, 2021
The aim of this study was to determine the differences in the effect of Bandwagon, Snob, and Veblen by consumers on cycling and plant collecting based on gender, area of residence, income level and type of job during the Covid-19 pandemic.
Iis Aisyah, Astri Srigustini
exaly   +2 more sources

Snob Effect, Bandwagon Effect and Financial Behavior: A Comparative Study among Spanish and Turkish Students

Social Science Research Network
There are some determinants affecting households’ financial behaviors, financial attitudes, and<br>financial literacy such as gender, age, pre-knowledge on personal financial issues, education level and income level. This study tried to find out new possible determinants for financial behaviors.
Kutlu Ergün
openaire   +4 more sources

Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status

Marketing Management Journal, 2015
This paper examines the various motivations for consuming status products and proposes a conceptual model of status consumption that incorporates these differing motivations.
JACQUELINE K. EASTMAN, KEVIN L. EASTMAN
doaj   +2 more sources

Attitude of Higher Income Group Towards Branded and Counterfeited Goods: A Case Study of Snob Effect at Chandigarh, Sector-17

International Journal for Research in Applied Science and Engineering Technology, 2017
Simranjit Singh
openaire   +2 more sources

Social Image in the Online Environment – Sustainable Motive for Book Sales During the Pandemic [PDF]

Amfiteatru Economic, 2023
Social distancing and the work-from-home setting have determined the development and success of online communication platforms. Most of the communication during the social distancing period took place online, allowing people access to the homes and ...
Corina Pelau, Valentina Ghinea , Bogdan Hrib   +2 more
doaj   +1 more source

Snobbish Bandwagoners: Ambiguity of Luxury Goods’ Perception

Journal of Management and Business Administration, Central Europe, 2018
Purpose: The article explores the grounds of possible interrelations of snob and bandwagon consumers’ inclinations in the luxury fashion sector. The reason to investigate this comes from the growth of inconsistent evidence among analyses of this subject.
Beata Stępień
doaj   +1 more source

Analisis Faktor Permintaan Non Fungsional Kelompok Non-Member Terhadap Permintaan (Seri 2)

Binus Business Review, 2011
Factor analysis of non functional Demand Non-Member On to Demand aimed to discover whether there is significant influence of non-functional variable on demand.
Iskandar Putong
doaj   +1 more source

Faktor Permintaan Non Fungsional Group Member terhadap Permintaan (Seri 1)

Binus Business Review, 2010
Non-functional analysis of demand factors on demand for group members are aimed to discover whether there is significant impact of non functional variable demand potential purchasing decision.
Iskandar Putong
doaj   +1 more source