The Bandwagon Effect: Not Just Another Bias [PDF]
Optimizing recommender systems based on user interaction data is mainly seen as a problem of dealing with selection bias, where most existing work assumes that interactions from different users are independent. However, it has been shown that in reality user feedback is often influenced by earlier interactions of other users, e.g.
Norman Knyazev, Harrie Oosterhuis
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Disentangling the Factors Behind Shifting Voting Intentions: The Bandwagon Effect Reflects Heuristic Processing, While the Underdog Effect Reflects Fairness Concerns [PDF]
In today’s elections, abundantly available polls inform voters what parties lead and what parties trail. This allows voters to accurately predict the likely outcomes of elections before the final results are in. Voters may react to these ex-ante election
Joris Lammers +4 more
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Overview of the Bandwagon Effect Phenomenon in Adolescents
This study focuses on exploring the picture of the bandwagon effect phenomenon in adolescents. The research location at SMA Muhammadiyah 2 Sidoarjo, using 3 subjects from students. The research process uses qualitative methods of descriptive phenomenology approach.
Romadhoni, Zaidan Aufi +1 more
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Bandwagon effect in mean-field games [PDF]
This paper provides a mean-field game theoretic model of the bandwagon effect in social networks. The latter phenomenon can be observed whenever individuals tend to align their own opinions to a mainstream opinion. The contribution is three-fold.
Stella, L +3 more
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The Impact of Scarcity on Consumers’ Impulse Buying Based on the S-O-R Theory [PDF]
PurposeThe global COVID-19 pandemic impacted the healthcare systems of every nation. The scarcity of medical protective equipment led to impulse buying at the early stages of the COVID-19 outbreak in China which resulted in stockpiling and the increase ...
Jingjing Zhang +3 more
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How TikTok and Its relationship with narcissism and bandwagon effect influenced conspicuous consumption among Gen Y and Gen Z [PDF]
This research aims to investigate the influence of TikTok, as one of the most widely used social media, and its relationship with narcissism and bandwagon effect on conspicuous consumption among Gen Y or Millennials and Gen Z.
Furinto Asnan +3 more
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Teenagers have a strong sense of their individual identity, interests, and personal desires and tend to be better able to defend themselves so as not to be affected by the bandwagon.
M. Fahli Zatrahadi +4 more
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Don’t Jump on the Bandwagon: Negative Effects of Sharewashing [PDF]
AbstractAccess-based service usage, or simply “sharing”, is an emerging consumption trend many companies pursue. As various firms seek to exploit this trend, however, consumers might not perceive these companies’ services to be adequate, especially if they misleadingly present traditional marketplace exchanges (e.g., car renting) as sharing. This paper
Adrian Lehr +2 more
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Examining the role of parasocial interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis [PDF]
PurposeThe bandwagon effect – a psychological phenomenon where people embrace particular behaviours, purchase products or support trends simply because many others are doing the same – is emerging as an important concept in marketing literature.
Zeeshan Majeed Nadroo +3 more
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‘Isomorphic’ behavior of corporate greenwashing
In the implementation of corporate environmental responsibility,‘greenwashing’ is a pseudo-social behavior which is theopposite of ‘genuine green’ behaviors.
Rongbing Huang, Xiaojun Xie, Huifen Zhou
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