تحقیقات بازار یابی نوین, 2012 The purpose of this paper is to examine the relationship between "internal marketing" and "market orientation" considering the mediator variable of "organizational commitment" in branches of Bank Mellat in the city of Tehran as a financial-service ...
Tahmores Hasangholipour +3 more
doaj +1 more source
Effective Factors on the Use of Internet Banking Services by Customers (Case: Mellat Bank)
Iranian Journal of Information Processing & Management, 2012 This study extended the Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB) and the trust factor to study the factors affecting the use of information technology and Internet banking in Iran, especially from Internet banking customers ...
Mohammad Taghi Taghavifard +2 more
doaj +2 more sources
The effect of Contractual Rewards on Non-Maturing Deposits and Bank Funding Stability (Case Study: Bank Mellat) [PDF]
Journal of Asset Management and Financing, 2019 There are four main sources for bank funding in Iran, including deposits, capital, borrowing from the Central Bank, and borrowing from other banks. Of all these sources, deposits are the main source of bank funding.
Reza Tehrani +3 more
doaj +2 more sources
Presenting a content marketing process model in Iran's banking industry (Case Study:Bank mellat)
International Journal of Innovation Management and Organizational BehaviorThe banking industry is one of the most important sectors of any economy. Leading banks try to increase their market share and profitability by using new marketing methods in the best possible way.
M. Soleymani +2 more
semanticscholar +2 more sources
Journal of Financial Managment Perspective, 2022 Ali Ghasemi Armaky +2 more
semanticscholar +2 more sources
Designing a Model for Establishing Knowledge Management in Schools [PDF]
مدیریت راهبردی دانش سازمانی, 2021 In this study, the effect of Customer Knowledge Management (CKM) on the "Quality of Services" (QS) and "Customer Satisfaction" (CS) has been investigated in the Mellat Bank. This is an applied-research running in a survey method.
Hamid Rahimian +2 more
doaj +3 more sources
Identifying & Classification of Criteria in Choosing a Bank By Customers: Case Study at Bank Mellat
تحقیقات بازار یابی نوین, 2013 : in order to attract the customers, it’s really needed to consider the elements they take in to account in evaluating a company. New banks attempts in stealing the customers from the experienced bank especially in retail banks prove the importance of ...
Mohammad Ali Haghighi +4 more
doaj +1 more source
Investigating the effect of social media marketing on brand loyalty with the mediating role of trust and brand equity(Case study: Bank Mellat Isfahan branches) [PDF]
ارزش آفرینی در مدیریت کسب و کار, 2022 The purpose of the present research is to investigate the impact of social media marketing on brand loyalty with the mediating role of trust and equity of the brand in Isfahan Bank Mellat branches.
Zahra Yazdani Kachuei +2 more
doaj +1 more source
Investigating the Impact of Barriers to Customers' Switching on Their Loyalty: A Case Study of Mellat Bank Customers in Tehran [PDF]
کاوشهای مدیریت بازرگانی, 2019 The growing increase of commercial banks has raised some concerns about customer switching especially for well-known and old banks. Among these banks, Mellat bank has a history of 38 years and a capital of 50 trillion.
Zainab Zarepour +2 more
doaj +1 more source
Employment Status and Human Rights: An Emerging Approach
The Modern Law Review, Volume 86, Issue 5, Page 1166-1196, September 2023., 2023 The question of who falls within the ‘personal scope’ of employment law is of fundamental importance to the field but remains highly contested. This article makes a novel contribution by examining the implications of human rights in this context and advocating a fundamental shift in the courts’ approach to personal scope.
Joe Atkinson
wiley +1 more source