Results 251 to 260 of about 766,574 (309)

Segmenting beyond behavioural intentions

International Journal of Event and Festival Management, 2017
PurposeThe purpose of this paper is to determine whether a music festival leads to additional intangible benefits such as the appreciation of the specific music genre and music tourism. This was done by using visitors’ behavioural intentions related to these benefits as a tool for market segmentation.Design/methodology/approachThe research followed a ...
Martinette Kruger, Melville Saayman
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Temporal stability of behavioural intention as a moderator of intention–health behaviour relationships

Psychology & Health, 2007
Seven prospective studies of health behaviours containing eight prospective datasets testing the moderating role of intention stability on intention–behaviour and past behaviour–behaviour relationships were examined within the context of the Theory of Planned Behaviour.
Mark Conner, Gaston Godin
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Behavioural intentions as predictors of very specific behaviour

Transportation, 1979
This paper proposes an alternative approach to understanding travel behaviour —the study of behavioural intentions. The communality of this and the revealed behaviour approach are outlined and the use of controlled experimental methods illustrated in an analysis of empirical data on behavioural intentions of citizens with respect to changes in the ...
David A. Hensher, Jordan J. Louviere
openaire   +1 more source

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