A best-worst scaling használata marketingkutatásban
International Journal of Engineering and Management Sciences, 2022 A legjobb-rosszabb skálázás (BWS) az adatgyűjtés egyik módszere és/vagy annak elmélete, hogy a válaszadók miként adják meg a lista első és legrosszabb rangsorolását.
Bertold Oláh
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Best-worst scaling improves measurement of first impressions
Cognitive Research, 2019 A common goal in psychological research is the measurement of subjective impressions, such as first impressions of faces. These impressions are commonly measured using Likert ratings.
Nichola Burton +4 more
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Best-worst scaling, an alternative method to assess perceptual sound qualities [PDF]
JASA Express Letters, 2022 When designing sound evaluation experiments, researchers rely on listening test methods, such as rating scales (RS). This work aims to investigate the suitability of best-worst scaling (BWS) for the perceptual evaluation of sound qualities.
Victor Rosi +3 more
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Best-worst scaling preferences among patients with well-controlled epilepsy: Pilot results. [PDF]
PLoS ONE, 2023 Epilepsy is a common, serious condition. Fortunately, seizure risk decreases with increasing seizure-free time on antiseizure medications (ASMs). Eventually, patients may consider whether to stop ASMs, which requires weighing treatment benefit versus ...
Samuel W Terman +3 more
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Consumer Preferences for Low-Amylose Rice: A Sensory Evaluation and Best–Worst Scaling Approach [PDF]
FoodsThis study investigates the influence of sensory evaluation results on consumer preference, specifically focusing on salted rice balls made from low-amylose rice, which is suitable for chilled rice applications. Sensory evaluations were conducted through
Asato Mizuki, Hiroyuki Yasue
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Feasibility of a best–worst scaling exercise to set priorities for autism research [PDF]
Health Expectations, 2022 Background The preferences of autism stakeholders regarding the top priorities for future autism research are largely unknown. Objective This study had two objectives: First, to examine what autism stakeholders think new research investments should be ...
Scott A. Davis +6 more
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Measuring consumers’ preferences for craft beer attributes through Best-Worst Scaling [PDF]
Agricultural and Food Economics, 2020 The current paper investigates consumers’ consumption behavior and preferences for craft beer. More specifically, it uncovers consumers’ consumption habits and perception about craft beer, as well as their preferences for 13 beer attributes drawn from ...
Marco Lerro +2 more
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Best-Worst Scaling: A simple method to determine drinks and wine style preferences [PDF]
, 2005 Wine marketers are continually involved with measuring consumer preferences usually by means of surveys or consumer purchase panel data. In this paper we provide initial results using a relatively new and very straightforward method for measuring ...
Cohen, E., Goodman, S., Lockshin, L.
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The consumer trail: Applying best-worst scaling to classical wine attributes
Wine Economics and Policy, 2016 The main goal of this study is to gain a better understanding of the buying behavior of wine consumers in Portugal. More specifically, the study identifies extrinsic attributes that influence wine purchase choices in a retail store, crossing-tabulating ...
Fernando Nunes +3 more
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Correction: Best-worst scaling preferences among patients with well-controlled epilepsy: Pilot results. [PDF]
PLoS ONE[This corrects the article DOI: 10.1371/journal.pone.0282658.].
Samuel W Terman +3 more
doaj +2 more sources