Results 1 to 10 of about 214,437 (147)

A best-worst scaling használata marketingkutatásban

International Journal of Engineering and Management Sciences, 2022
A legjobb-rosszabb skálázás (BWS) az adatgyűjtés egyik módszere és/vagy annak elmélete, hogy a válaszadók miként adják meg a lista első és legrosszabb rangsorolását.
Bertold Oláh
doaj   +2 more sources

Best-worst scaling improves measurement of first impressions

Cognitive Research, 2019
A common goal in psychological research is the measurement of subjective impressions, such as first impressions of faces. These impressions are commonly measured using Likert ratings.
Nichola Burton, Michael Burton, Dan Rigby, Clare A. M. Sutherland, Gillian Rhodes   +4 more
doaj   +5 more sources

Incorporating preference uncertainty in best worst scaling.

PLoS ONE
In this paper, we enhance the Best-Worst Scaling (BWS) method by incorporating participants' preference uncertainty into the conventional BWS, known as case 1.
Francisco J Areal, Rubén Perez
doaj   +3 more sources

Feasibility of a best–worst scaling exercise to set priorities for autism research

Health Expectations, 2022
Background The preferences of autism stakeholders regarding the top priorities for future autism research are largely unknown. Objective This study had two objectives: First, to examine what autism stakeholders think new research investments should be ...
Scott A. Davis, Kirsten Howard, Alan R. Ellis, Daniel E. Jonas, Timothy S. Carey, Joseph P. Morrissey, Kathleen C. Thomas   +6 more
doaj   +3 more sources

The consumer trail: Applying best-worst scaling to classical wine attributes

Wine Economics and Policy, 2016
The main goal of this study is to gain a better understanding of the buying behavior of wine consumers in Portugal. More specifically, the study identifies extrinsic attributes that influence wine purchase choices in a retail store, crossing-tabulating ...
Fernando Nunes, Teresa Madureira, José Vidal Oliveira, Helena Madureira   +3 more
doaj   +6 more sources

Best-worst scaling, an alternative method to assess perceptual sound qualities [PDF]

JASA Express Letters, 2022
When designing sound evaluation experiments, researchers rely on listening test methods, such as rating scales (RS). This work aims to investigate the suitability of best-worst scaling (BWS) for the perceptual evaluation of sound qualities.
Victor Rosi, Aliette Ravillion, Olivier Houix, Patrick Susini   +3 more
doaj   +1 more source

Consumers preferences for wine in Spain: best-worst scaling methodology [PDF]

, 2011
Albisu Aguado, Luis Miguel, de-Magistris, Tiziana, Gracia Royo, Azucena, Groot, Etiénne   +3 more
core   +3 more sources

Women’s priorities towards ovarian cancer testing: a best–worst scaling study

BMJ Open, 2022
Objective To investigate the importance of key characteristics relating to diagnostic testing for ovarian cancer and to understand how previous test experience influences priorities.Design Case 1 best–worst scaling embedded in an online survey.Setting ...
Willie Hamilton, Anne Spencer, Antonieta Medina-Lara, Rebekah Hall   +3 more
doaj   +1 more source

Food values: How they relate to legality

Frontiers in Sustainable Food Systems, 2023
IntroductionA value is an implicit principle that arises from judgments about everything around people, whereas a value system is a set of values ordered according to personal preferences.
Andrea Marchini, Bianca Polenzani, Giulia Ceccarelli, Eleonora Mariano, Gaetano Martino   +4 more
doaj   +1 more source

Case 2 best-worst scaling: For good or for bad but not for both

Journal of Choice Modelling, 2021
This paper studies the performance of case 2 best-worst scaling (BWS) when it is applied to a mix of positive and negative attributes, for example in studying treatments characterized by both benefits and harms. Intuitively, such a mix of positive and negative attributes leads to dominance.
Soekhai, V., Donkers, B., Levitan, B., de Bekker-Grob, E.W.   +3 more
openaire   +2 more sources