Results 141 to 150 of about 17,734 (304)

Deconstructing Menvertising Stereotypes: A Systematic Review, Research Agenda and Practical Implications

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Since the #MeToo movement of 2017, consumers have been looking for more diversity and inclusion in their world. As a result, advertisers are implementing strategies such as femvertising and even menvertising to win over this more inclusion‐oriented audience. A large number of studies have focused on women, particularly representations of women
Léa Fauvel, Romain Sohier, Gaëlle Pantin‐Sohier, Fabien Durif   +3 more
wiley   +1 more source

The Relationship Between Big Five Personality Traits and Counterproductive Work Behaviour

, 2018
Fadillah Ismail, Muhammad Ashfaq, Siti Aisyah Panatik, Lutfan Jaes, Wee Mee Yan   +4 more
openalex   +2 more sources

Personality ASPECTS: A Novel Psychographic Model and Scale Integrating Traits, Values, and Motives for Psychological Targeting

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Psychological targeting refers to personalizing marketing communication based on consumers' psychological characteristics for increased persuasiveness. One of the primary mechanisms underlying such personalization effects is the creation of personal relevance by tailoring communication content to address individual consumer needs.
Kurt Alexander Ackermann, Pia Furchheim, Jesse Raymond Bächler, Nina Heim, Vera Nina Lenggenhager   +4 more
wiley   +1 more source

Association of physicians' Big Five personality traits with shared decision-making in patients with SLE. [PDF]

Rheumatology (Oxford)
Morishita S, Sada KE, Kudo M, Dobashi N, Sasaki S, Yoshimi R, Sakurai N, Hidekawa C, Shimojima Y, Kishida D, Ichikawa T, Miyawaki Y, Hayashi K, Shidahara K, Ishikawa Y, Oguro N, Yajima N, Kurita N, Suganuma N.   +18 more
europepmc   +1 more source

PERCEPTION OF ‘EDUCATION’ AS A POSITIVE SUPPORTIVE FACTOR IN TERMS OF BIG FIVE PERSONALITY TRAITS

, 2020
Yeliz Yazıcı, Alev Erenler
openalex   +2 more sources

Influencer–Follower Interactions and Consumers' Behavioral Responses: A Multi‐Method Approach and Future Research Agenda

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This review critically synthesizes and extends the influencer marketing literature by exploring how relational, psychological, and contextual mechanisms shape consumers' behavioral responses in digital environments. Adopting a multi‐method research approach, Study 1 presents an extensive TCCM (Theory, Context, Characteristics, and Methodology)–
Md Abdul Alim, Park Thaichon, Sara Quach, Scott Weaven   +3 more
wiley   +1 more source

The impact of anxiety and depression levels on the Big Five personality traits. [PDF]

PLoS One
Tuygar Okutucu F, Ceyhun HA.
europepmc   +1 more source

Mapping the terrain: a scoping review of empirical studies on the big five personality traits and QoL in China. [PDF]

Front Psychol, 2023
Chen C.
europepmc   +1 more source

The Influence of Big Five Personality Traits and Gender on College Student Subjective Well-Being

Adinda
openalex   +2 more sources

Exploring the Profile of Online Gamblers: Key Factors and the Role of Smartphone Addiction in Long‐Term Gambling Engagement

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The rapid expansion of online gambling has significantly impacted the gambling industry. However, concerns have arisen regarding how psychosocial factors and excessive smartphone use influence user behavior on online gambling platforms, which has highlighted the need for broader and long‐term studies. More nationally representative studies are
Hazal Dilan Erdem, Alberto Urueña, Juan Herrero   +2 more
wiley   +1 more source