Results 171 to 180 of about 27,037 (215)

Government Health Warnings and the “Boomerang” Effect

Psychological Reports, 1979
The experiment shows that the presence of a government health warning on cigarette advertisements can “boomerang,” leading to an increased desire to smoke. 24 housewives saw a series of 25 cigarette advertisements; for 12 subjects the health warning was present and for 12 it was absent. Half the subjects in each group were smokers and half non-smokers.
M, Hyland, J, Birrell
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On the Esoteric Boomerang Effect

Perspectives on Political Science, 2015
AbstractIn Philosophy Between the Lines Arthur Melzer credits Leo Strauss with the rediscovery of esoteric writing. The purpose of esoteric writing, Strauss argued, was originally to defend an author from persecution by the authorities. We point out the extraordinary reversal that has occurred as a result of the application of that rediscovery to ...
Catherine H. Zuckert, Michael P. Zuckert
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Selective Exposure: The Potential Boomerang Effect

Journal of Communication, 1972
This paper reports a test of selective exposure. Interviews with the audience of a film critical of American involvement in Vietnam revealed that the overwhelming majority shared the film's orientation and that eighty per cent knew about the film before entering the theater. Thus selective exposure occurred.
David L. Paletz, Judith Koon, Elizabeth Whitehead, Richard B. Hagens   +3 more
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‘Boomerang effect’: the bottleneck of public policy analysis in Turkey

2018
This chapter seeks to explain the poor performance of public policy tools in Turkey through strategic planning and performance auditing utilising the “boomerang effect” concept mainly used in communication studies. For this analysis the study follows the steps of the heuristic public policy cycle model.
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The “Boomerang Effect”: Lessons Learned from Power Sharing in Kenya and Zimbabwe

2023
The governments of national unity in Kenya (2008-2013) and Zimbabwe (2009-2013) have relevance beyond Eastern Africa. This chapter examines how political science has learned lessons from both experiences. It does so by focusing on three bodies of literature: (1) international data sets on power sharing; (2) the comparative literature on ...
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Boomerang Effect of Drug Education Programs

Pediatrics, 1991
In the article by Goldberg et al, I am puzzled and concerned about a finding which appears in the table outlining "Attitudes of All High School Athletes." The trends noted in this table are disturbing—there is a suggestion that students would be more likely to consider usage of anabolic steroids after the educational intervention.
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The Boomerang Effect of Decolonization

2023
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Proattitudinal versus counterattitudinal messages: Message discrepancy, reactance, and the boomerang effect

Communication Monographs, 2021
Xinyan Zhao, Edward L Fink
exaly  

The Resilience and Boomerang Effect of Chocolate

2014
In the last 30 years historians have become increasingly interested in understanding how changes in patterns of consumption reproduced themselves as well as to what degree they acted as agents of social change. Enriched by interdisciplinary contributions, the history of consumption constitutes one of the privileged terrains where different ...
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Backfiring: The Low-Discount Boomerang Effect Based on Online Purchases

International Journal of Electronic Commerce, 2021
Xiaosong Dong
exaly