Results 201 to 210 of about 15,371 (215)

Aspirational consumption at the bottom of pyramid: A review of literature and future research directions

Journal of Business Research, 2020
Srabanti Mukherjee, Charles Jebarajakirthy, Abhinav Srivastava   +2 more
exaly  

Reviewing a Decade of Research on the “Base/Bottom of the Pyramid” (BOP) Concept

Business and Society, 2014
Ans Kolk, Miguel Rivera-Santos
exaly  

Market development at the bottom of the pyramid: examining the role of information and communication technologies

Information Technology for Development, 2012
Ramendra Singh, Monideepa Tarafdar
exaly  

Conflicts at the Bottom of the Pyramid: Profitability, Poverty Alleviation, and Neoliberal Governmentality

Journal of Public Policy and Marketing, 2012
Russell W. Belk, Per Skålén, Rohit Varman   +2 more
exaly  

What are bottom of the pyramid markets and why do they matter?

Marketing Theory, 2013
Katy Mason, Ramendra Singh, Ronika Chakrabarti   +2 more
exaly  

Rethinking the bottom of the pyramid: A critical perspective from an emerging economy

Marketing Theory, 2017
Marcus Hemais
exaly  

The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs?

International Business Review, 2014
Rudolf R. Sinkovics, Noemi Sinkovics, Mo Yamin   +2 more
exaly  

Integrating Bottom-of-the-Pyramid Producers with High-Income Markets: Designing Institutional Arrangements for West African Shea Nut Butter Producers

Journal of Public Policy and Marketing, 2018
Paul Ingenbleek, Souleimane A Adekambi, Hans van Trijp   +2 more
exaly  

Revisiting the Business Environment at the Bottom of the Pyramid (BOP)—From Theoretical Considerations to Practical Realities

Journal of Global Marketing, 2013
Tendai Chikweche
exaly  

An exploratory investigation of aspirational consumption at the bottom of the pyramid

Journal of International Consumer Marketing, 2016
exaly