Results 211 to 215 of about 15,371 (215)

Redefining the bottom of the pyramid from a marketing perspective

Marketing Theory, 2017
Nikhilesh Dholakia, Deniz Atik
exaly  

Consumer Evaluation of Target Marketing to the Bottom of the Pyramid

Journal of International Consumer Marketing, 2014
exaly  

Revisiting the Debate over the Bottom of the Pyramid Market

Journal of Macromarketing, 2012
exaly  

How does value co-creation transform quality of life at the bottom of the pyramid?

Journal of Marketing Management
Mujahid Mohiuddin Babu, Shahriar Akter, Md Afnan Hossain   +2 more
exaly  

An investigation into factors impacting financial exclusion at the bottom of the pyramid in South Africa

Development Southern Africa, 2016
exaly