Bottom of the pyramid - Open Access .click

Marketing Theory, 2017
Drawing upon the decolonial theorizing from Latin America, this article examines the odd trajectory of globalization of the bottom-of-pyramid (BoP) approach. Rather than a future-oriented cosmopolitan business design aimed to overcome poverty challenges in the developing world, this article shows that the BoP approach rearticulates, within an era of ...
Faria, Alexandre de A., Hemais, Marcus
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Connecting the "bottom of the pyramid"

Proceedings of the 16th international conference on World Wide Web, 2007
This paper is based on our exploratory study of a South Indian village in Chamrajanagar district of Karnataka. The study was to understand the rural communication environment and villagers. communication preferences. We examined people's lifestyle, working conditions and their communication eco-system.
Sarita Seshagiri, Sagar Aman, Dhaval Joshi +2 more
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Decolonizing the Bottom of the Pyramid

Academy of Management Proceedings, 2014
By engaging the decolonial option, this paper highlights the dark side of the Bottom of the Pyramid (BoP) approach - which has been overseen in mainstream Western management literature and particul...
Alex Faria, Marcus Hemais, Bill Cooke
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1. no poverty
8. economic growth
9. industry and infrastructure

11. sustainability
12. responsible consumption
4. education

base of the pyramid
7. clean energy
management