Results 41 to 50 of about 3,737,534 (263)
When Bad Feels Better: How Negative Online Brand Engagement Transforms Into Consumer Happiness
Psychology &Marketing, EarlyView.ABSTRACT Brands are increasingly prioritizing consumer happiness alongside profit, yet research offers limited guidance on fostering this in negative consumer‐brand contexts. Drawing on the broaden‐and‐build theory, this work models consumer pathways from anti‐consumption and disidentification to negative cognition and affection, to constructive and ...
Xinyu Dong +2 more
wiley +1 more source
What Drives Boycotts? Exploring Motivational Frames in Digital Activism
Politics and GovernanceTransnational consumer boycotts have become increasingly visible forms of political expression, particularly in digitally mediated contexts where individuals mobilize consumption choices in response to conflict-related events. While existing research has
Sumeyye Kaya Uyar +2 more
doaj +1 more source
Science Education, EarlyView.ABSTRACT Educating youth about environmental and climate justice is crucial in realizing a sustainable and flourishing future. Yet this can be challenging given the intense eco‐emotions youth experience and express while learning about these consequential realities and their implications.
Kelsie Fowler
wiley +1 more source
The Effect of Animosity and Religiosity on Boycott Behavior of Halal-Certified Foreign Restaurants
International Journal of Accounting and Economics StudiesThis study aimed to examine the effects of animosity and religiosity on boycott behavior toward halal-certified foreign restaurants in the context of the Israeli-Palestinian conflict, while assessing religiosity's moderating role. Using a quantitative approach with Structural Equation Modeling based on Partial Least Squares, data were collected from ...
Azhar Alam +3 more
openaire +1 more source
Why we boycott: consumer motivations for boycott participation and marketer responses
, 2003 While boycotts are increasingly relevant for management decisionmaking, there has been little research of an individual’s motivation to boycott. Drawing upon the helping behavior and boycott literatures, we take a costbenefit approach to the decision to ...
John, A, Klein, J G, Smith, N C
core +3 more sources
Sustainable Development, EarlyView.ABSTRACT Achieving global sustainability requires rethinking marketing beyond firm centred strategies and towards systemic approaches that engage diverse stakeholders in value co‐creation. This paper proposes a conceptual framework for participatory value co‐creation in sustainable market systems, drawing on stakeholder theory, systems thinking ...
Ahmet Küçükuncular
wiley +1 more source
Sustainable Development, EarlyView.ABSTRACT The AI‐driven Fashion Information Tool for Sustainability (FITS) aims to enhance sustainable consumption in the textile industry by providing sustainability information during the purchase decision. In order to make FITS as sustainable as possible, we conducted a comprehensive screening at an early stage in the development process to identify ...
Elisabeth Eberling, Sabine Langkau
wiley +1 more source
Unconventional Participation in Time of Crisis: How Ideology Shapes Citizens’ Political Actions
Partecipazione e Conflitto, 2016 Since democracy requires the involvement of citizens, the topic of political participation has attracted great attention from both practitioners and scholars.
Vincenzo Memoli
doaj +3 more sources
Animosity and religiosity in brand switching via boycott intention among muslim consumers
Asian Journal of Islamic ManagementPurpose – This study analyzes the influence of animosity and religiosity on brand switching among Pizza Hut consumers in Indonesia, with boycott intention as a mediating variable. It seeks to understand how negative sentiments and religious values shape
Redithya Ega Fernanda +2 more
doaj +1 more source
Unjust, unhelpful: arguments against the academic boycott of Israel [PDF]
, 2008 I am reluctant to write this article because it should not be necessary. No antiracist and no scholar should need the case to be explicitly set out against a campaign to exclude Israelis from the cultural and economic life of humanity; especially from ...
Hirsh, David
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