Results 231 to 240 of about 627,694 (248)

Woke brand activism authenticity or the lack of it

Journal of Business Research, 2022
Abas Mirzaei, Helen Siuki
exaly  

Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism

Journal of Brand Management, 2023
Martin Ohlwein, Martin Haupt, Stefanie Wannow   +2 more
exaly  

Strategic B2B brand activism: Building conscientious purpose for social impact

Industrial Marketing Management, 2022
Jessica Vredenburg, Joya A. Kemper, Amanda Spry   +2 more
exaly  

Brand activism change agents: strategic storytelling for impact and authenticity

Journal of Strategic Marketing, 2023
Astrid Keel, Martin Key, Eric M Olson
exaly  

Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages

Journal of Product and Brand Management, 2023
Alexander Haas
exaly  

From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity

Journal of Brand Management, 2023
Yuksel Ekinci, Zoe Lee, Jessica Vredenburg   +2 more
exaly  

Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand

Marketing Letters, 2023
Frauke Mattison Thompson, Carina Thürridl   +1 more
exaly  

Brand activism: Does courting controversy help or hurt a brand?

International Journal of Research in Marketing, 2020
Sourjo Mukherjee, Niek Althuizen
exaly  

The effect of Generation Z's perceptions of brand activism on brand loyalty: evidence from Vietnam

Asia Pacific Journal of Marketing and Logistics, 2023
Dinh Toan NGUYEN
exaly  

Brand activism and the consequence of woke washing

Journal of Business Research
Francisco Guzman, Fayez Ahmad
exaly