Results 321 to 330 of about 847,596 (330)

Tasting brands: Associations between brand personality and tastes

Journal of Business Research, 2023
Kosuke Motoki, Takanobu Nakahara, Carlos Velasco   +2 more
openaire   +1 more source

PERAN BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY DAN BRAND LOYALTY TERHADAP LOYALITAS PELANGGAN

Jurnal Penelitian Manajemen
ABSTRAK Tujuan penelitian ini adalah untuk menganalisis  pengaruh elemen-elemen ekuitas merek (Brand Equity) di Café Roti Bakar 88 terhadap loyalitas pelanggannya. Elemen-elemen ekuitas merek yang di analisis dalam penelitian ini terdiri dari kesadaran merek (Brand Awareness), asosiasi merek (Brand Association), persepsi kualitas (Perceived Quality ...
Wisnu Hidayat, Lindawati Widjaya, Gono Sutrisno   +2 more
openaire   +1 more source

Brand Association

2004
openaire   +1 more source

Brand Associations

2015
openaire   +1 more source

Brand Association

2011
openaire   +1 more source

Online Store Promotes Association, Brand

The Membership Management Report, 2022
openaire   +1 more source

A Case Study of Brand Associations for Yeezy Brand

2022
openaire   +1 more source

Brand Associations Bibliometric Analysis

Alexandra Raluca Jelea, Adriana Manolică, Teodora Roman, Patricea Elena Bertea   +3 more
openaire   +1 more source

Category level brand usage - brand association biases

2006
openaire   +1 more source

Managing Leader and Partner Brands: The Brand Association Base

2006
openaire   +1 more source