Results 321 to 330 of about 5,030,655 (363)

Examining the impact of social media usage on start-ups performance: Mediating role of brand image. [PDF]

PLoS One
Bruce E, Shurong Z, Amoah J, Egala SB, Sarfo PA, Baidoo BE, Darko DA, Ailing L, Yongxing Y.   +8 more
europepmc   +1 more source

Emotional Artificial Intelligence and Brand Association: A Neuro-Bibliometric Study

Adryan Rachman, Prita Karina Diandra, Febryanti Simon   +2 more
openalex   +2 more sources

Trends in Fills, Spending, and Prices of Doxepin for Insomnia.

JAMA
Cai CL, Kesselheim AS, Rome BN.
europepmc   +1 more source

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The influence of brand color identity on brand association and loyalty

Journal of Product & Brand Management, 2019
PurposeThis study aims to understand the specific attributes of a brand’s color identity in an investigation of the relationship between color identity, brand association and other factors, including brand loyalty.Design/methodology/approachFocus group interviews and open-ended questions were used initially to create items for the survey.
Moon-Sun Yoon, Jung-Yong Lee, Chang-Hyun Jin   +2 more
openaire   +3 more sources

The evaluation of a brand association density metric

Journal of Product & Brand Management, 2019
Purpose The purpose of this paper is to propose a new brand association density metric and evaluate its performance in terms of correlations with recall, consideration, brand equity and market share and to compare different data collection methodologies to identify brand associations.
Vriens, M., Chen, S., Schomaker, J.
openaire   +4 more sources

Behavioral brand loyalty and consumer brand associations

Journal of Business Research, 2013
Abstract Brand associations are a core part of Consumer Based Brand Equity (CBBE), and behavioral brand loyalty is a desirable outcome of CBBE. In this research, data from purchase panel and consumer surveys merge to reveal the relationship between a consumer's past behavioral loyalty and their current propensity to give brand associations.
Magda Nenycz-Thiel, Jenni Romaniuk
openaire   +3 more sources

The Influence of Brand Associations on Brand Preference and Purchase Intention

Journal of International Consumer Marketing, 2002
Abstract This study examines the preferences and purchase intentions of young South-east Asian consumers. Specifically, the study focuses on the non-product brand associations proposed by Keller (1998) and tests their effects on brand preference rating and purchase intentions toward different brands of fashion apparel.
Kenny Lim, Aron O'Cass
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Brand Alliances: The Influence of Brand Partners on the Strength of Brand Associations

SSRN Electronic Journal, 2002
Managers of new-to-the-market ingredient brands often use brand alliances to help establish the identity of an ingredient brand name. One common form of a brand alliance is joint branding in which an ingredient brand name is promoted on the host brand package. For new-to-the-market or little known ingredient brands, joint branding is an opportunity for
Chris Janiszewski, Lien Kwee, Tom Meyvis
openaire   +2 more sources

Meaning transfer in celebrity endorsement and co-branding: meaning valence, association type, and brand awareness

International Journal of Advertising, 2021
Building upon the theory of meaning transfer, this study examines how non-evaluative associations, negative (e.g. crazy) and positive (e.g. brave), are transferred from celebrities to brands to influence brand attitudes, when celebrities and brands are ...
Shiyun Tian, W. Tao, Cheng Hong, W. Tsai
semanticscholar   +1 more source