Results 171 to 180 of about 2,563,068 (183)

Awareness of and Challenges in Utilizing the Ayushman Bharat Digital Mission for Healthcare Delivery: Qualitative Insights from University Students in Coastal Karnataka in India. [PDF]

Healthcare (Basel)
Kamath R, Banu M, Shet N, Jayapriya VR, Lakshmi Ramesh V, Jahangir S, Akthar N, Brand H, Prabhu V, Singh V, Kamath S.   +10 more
europepmc   +1 more source

From Claims to Choices: How Health Information Shapes Consumer Decisions in the Functional Food Market. [PDF]

Foods
Nazzaro C, Uliano A, Lerro M, Stanco M.
europepmc   +1 more source

Perceptions of celebrity athletes involved in social cause endorsement. [PDF]

Front Sports Act Living
Biz M, Schubert M.
europepmc   +1 more source

Why People Seek Obesity Care Through Digital Rather Than In-Person Services: A Quantitative Multinational Analysis of Patients From a Large Unsubsidized Digital Obesity Provider. [PDF]

Cureus
Talay LA, Vickers M.
europepmc   +1 more source

The Potential Impact of Oral Nicotine Pouches on Public Health: A Scoping Review. [PDF]

Nicotine Tob Res
Travis N, Warner KE, Goniewicz ML, Oh H, Ranganathan R, Meza R, Hartmann-Boyce J, Levy DT.   +7 more
europepmc   +1 more source

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Reviving and Improving Brand Awareness As a Construct in Advertising Research

Journal of Advertising, 2022
Despite its central importance in achieving most long-term advertising goals, the past several decades of academic research have placed too little emphasis on brand awareness (BA), focusing more often on attitude toward the ad, attitude toward the brand,
L. Bergkvist, C. R. Taylor
semanticscholar   +1 more source

Pengaruh Brand Image Dan Brand Awareness Terhadap Keputusan Pembelian

, 2021
The purpose of this study was to determine and analyze the effect of brand image on purchasing decisions, to know and analyze the effect of brand awareness on purchasing decisions, and to find out and analyze the effect of brand image and brand awareness
Nel Arianty, Ari Andira
semanticscholar   +1 more source

Generating destination brand awareness and image through the firm's social media

Kybernetes, 2022
PurposeThe role of social media in the tourism industry growth cannot be ignored, because today the internet and social media platforms are one of the most popular information channels used by potential tourists and have become one of the main sources of
Davood Ghorbanzadeh, R. Zakieva, Mariya S. Kuznetsova, A. M. Ismael, Alim Al Ayub Ahmed   +4 more
semanticscholar   +1 more source

The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies

Marketing Intelligence & Planning
PurposePurpose. Based on the Uses and Gratifications Theory (UGT), theory of consumer brand engagement (CBE), and empirical findings, we examine the impact of social media marketing (SMM) on brand awareness (BA), consumer brand engagement (CBE), and ...
Jusuf Zeqiri, P. Koku, Costinel Dobre, Anca Milovan, V. Hasani, Tetiana Paientko   +5 more
semanticscholar   +1 more source