Results 151 to 160 of about 53,006 (303)
Brand Awareness and Loyalty Theory
Rachmad, Yoesoep Edhie. 2023. Brand Awareness and Loyalty Theory. Sunshine Coast Beach Book Publishing, Special Edition 2023. https://doi.org/10.17605/osf.io/7syq8 The Brand Awareness and Loyalty Theory, developed by Yoesoep Edhie Rachmad and published ...
Prof. Dr. Yoesoep Edhie Rachmad, DBA, Ph.D
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Impact of the introduction of standardised packaging on smokers' brand awareness and identification in Australia. [PDF]
Balmford J, Borland R, Yong HH.
europepmc +1 more source
ABSTRACT Background X‐linked adrenoleukodystrophy (X‐ALD) is a neurometabolic disorder caused by pathogenic variants in ABCD1, leading to slowly progressive spinal cord disease in nearly all affected men. Sensitive biomarkers to quantify disease severity and predict progression are needed for clinical care and trial design.
Eda G. Kabak +4 more
wiley +1 more source
Self-identity and consumption : a study of consumer personality, brand personality, and brand relationship [PDF]
This thesis investigates the relationship between self-identity and consumption by discussing the conceptual and measurement issues of consumer personality, brand personality, and brand relationship.
Huang, Hazel Hsiu-chen
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Measuring Food Brand Awareness in Australian Children: Development and Validation of a New Instrument. [PDF]
Turner L, Kelly B, Boyland E, Bauman AE.
europepmc +1 more source
ABSTRACT Background Cognitive impairment is a common non‐motor symptom in Multiple Sclerosis (MS), negatively affecting autonomy and Quality of Life (QoL). Innovative rehabilitation strategies, such as semi‐immersive virtual reality (VR) and computerized cognitive training (CCT), may offer advantages over traditional cognitive rehabilitation (TCR ...
Maria Grazia Maggio +8 more
wiley +1 more source
ABSTRACT Background and Purpose White matter hyperintensities (WMH) are a core neuroimaging marker of cerebral small vessel disease (CSVD). Sleep apnoea (SA) is a recognized vascular risk factor, but its associations with regional WMH burden, short‐interval WMH change and cognitive performance in population‐based cohorts remain incompletely defined. We
Peng Cheng +4 more
wiley +1 more source
Neural correlates of the affect heuristic during brand choice [PDF]
In this working paper it is investigated how affect and cognition interact in consumer decision making. The research framework is multidisciplinary by applying a neuroscientific method to answer the question which information is processed during brand ...
Michael Deppe +4 more
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Memory and Resting‐State Connectivity in Acute Transient Global Amnesia: A Case–Control fMRI Study
ABSTRACT Background and Objectives Transient global amnesia (TGA) is a striking model of isolated amnesia. While hippocampal lesions are well described, the network‐level mechanisms and the precise neuropsychological profile remain debated. Our objective was thus to characterize functional and neuropsychological correlates of acute TGA and their ...
Elias El Otmani +10 more
wiley +1 more source
A presumption of most consumer research is that consumers endeavor to maximize the utility of their choices and are in complete control of their purchasing and consumption behavior.
Liu, J.
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