Results 151 to 160 of about 511,789 (354)

An Analysis Regarding Descriptive Dimensions of Brand Equity [PDF]

open access: yes
The competitive potential of any company is significantly influenced by the brands held in the company’s portfolio. Brands are definitely valuable marketing assets.
Oana Adriana GICA, Ovidiu Ioan MOISESCU
core  

KETERKAITAN VARIABEL BRAND AWARENESS, BRAND IMAGE, BRAND QUALITY DAN BRAND VALUE TERHADAP BRAND LOYALTY

open access: yesBISMA, 2019
This study aims to analyze the effect of brand awareness, brand image, brand quality, and brand value on brand loyalty of the domestic tourists visiting Air Manis Beach, Padang City, West Sumatra Province. This research is a quantitative survey employing a purposive sampling technique with the sample consisted of 105 domestic tourists.
openaire   +2 more sources

The Impact of Social Media Advertisement Awareness on Brand Awareness, Brand Image, Brand Attitude and Brand Loyalty: A Research on University Students

open access: yes, 2019
Abstract Due to the more effective use of social media tools and the further advancement of the internet, marketing efforts of brands have nowadays become more personal, fun, attractive and social. This study analyzes the impact of social media advertisement awareness on brand awareness, brand image, brand attitude and brand loyalty.
Saydan, Reha, Dülek, Bulut
openaire   +2 more sources

Brainstem and Cerebellar Volume Loss and Associated Clinical Features in Progressive Supranuclear Palsy

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Introduction Progressive Supranuclear Palsy (PSP) is a neurodegenerative ‘tauopathy’ with predominating pathology in the basal ganglia and midbrain. Caudal tau spread frequently implicates the cerebellum; however, the pattern of atrophy remains equivocal.
Chloe Spiegel   +8 more
wiley   +1 more source

Pengaruh Brand Awareness Terhadap Customer Loyalty Dengan Celebrity Endorsement Raline Shah Sebagai Variabel Intervening Top White Coffee Di Surabaya [PDF]

open access: yes, 2017
Penelitian ini bertujuan untuk menganalisa pengaruh dari Brand Awareness (spontananeous (unaided awareness), top of mind awareness, aided awareness) terhadap Customer Loyalty (makes regular repeat purchases, purchases across product and services lines ...
Tandarto, R. (Rendy)
core  

CX3CL1 in Early Detection of Alzheimer's Disease: Plasma Dynamics Across Age and Disease Stages

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Backgrounds Alzheimer's disease (AD) is characterized by amyloid‐beta plaques, tau tangles, and neuroinflammation. C‐X3‐C motif chemokine ligand 1 (CX3CL1, also known as fractalkine), a neuroimmune chemokine implicated in AD pathogenesis, shows inconsistent alterations in plasma/serum across studies.
Ling Wang   +6 more
wiley   +1 more source

Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Konsumen AC Merek LG [PDF]

open access: yes, 2013
This study aimed to examine the effect of brand equity (brand awareness, brand association, brand perception, brand loyalty) to the LG brand AC purchase decision.
., Gunawan
core  

Millennials brand awareness

open access: yes, 2014
The present work aims at identifying Portuguese Millennials’ characteristics and uses them to create guidelines brands should use when it comes to successfully engaging with this generation in Portugal. A literature review about Millennials and Brand Awareness has been conducted so a research model could be created.
openaire   +1 more source

PERANCANGAN BRANDING ASTRON KHITAN DALAM MENINGKATKAN BRAND AWARENESS

open access: yesSYNAKARYA Visual Communication Design Student Journal
Merek adalah elemen yang sangat vital bagi sebuah perusahaan. Lewat merek, perusahaan dapat diidentifikasi dan dinilai oleh masyarakat, baik itu dengan penilaian positif maupun negatif. Dari berbagai banyaknya produk UMKM, kawakibi menawarkan jasanya untuk membantu para pelaku UMKM dapat mengembangkan brand awareness dan meningkatkan penjualan produk ...
Muhammad Fajrul Falah   +2 more
openaire   +1 more source

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