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Journal of Applied Management and Business (JAMB), 2022 This article discusses the Role of Marketing Management in the Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri).
Farhan Saputra +1 more
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PROMOTION AND BRAND IMAGE IN BUILDING BRAND AWARENESS
, 2023 The development of coffee outlets or what is claimed to be a modern cafe has recently been growing rapidlyin all regions in Indonesia where the term cafe originated from the coffee shop business which is widelyavailable on street corners in Indonesia.
ANDI UMMUL KHAIR, Fitriani Latief
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Brand Awareness and Marketing Campaign for Nilkamal [PDF]
International Journal of Trend in Scientific Research and Development, 2019 This paper is commissioned to examine the "BRAND AWARNESS and MARKETING CAMPAIGN FOR NILKAMAL." This paper has various aspects of Marketing function and operation by applying theoretical knowledge and concepts to the best. The main research problem was to acknowledge about the brand awareness among the customers and to find out the preferences of the ...
Mohd Uzair, Dr. Rajesh Singh
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TIKTOK PLATFORM OPPORTUNITY: HOW DOES IT INFLUENCE SMES BRAND AWARENESS AMONG GENERATION Z?
Sriwijaya International Journal of Dynamic Economics and Business, 2022 The increasing of social media and digital-based businesses transforms traditional marketing into interactive marketing, where consumers can interact directly with brands.
Genoveva Genoveva
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MEASURING BRAND EQUITY: THE PERSPECTIVE OF STARBUCKS’ CUSTOMERS
Jurnal Aplikasi Manajemen, 2020 This study aims to analyze brand loyalty in mediating the effect of brand association and brand awareness on brand equity. The population of this study is customers of Starbucks Coffee in Malang City, with a sample of 160 respondents.
Astrid Puspaningrum
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PENGARUH DAYA TARIK IKLAN TERHADAP BRAND ATTITUDE MELALUI BRAND AWARENESS SEBAGAI VARIABEL MEDIASI
E-Jurnal Manajemen, 2019 Penelitian ini menjelaskan pengaruh daya tarik iklan terhadap brand awareness, pengaruh daya tarik iklan serta brand awareness kepada brand attitude, kemudian peran brand awareness dalam memediasi pengaruh daya tarik iklan kepada brand attitude ...
Ni Komang Desi Utami, Ni Wayan Ekawati
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International Journal of Data and Network Science, 2022 This paper focuses on five-star hotels in Jordan to investigate the impact of influencer marketing on overall brand equity. The mediating role played by brand awareness and customer brand engagement between influencer marketing and overall brand equity ...
Hussam Ali, Omar Mohammad Ali Alquda
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Journal of social research, 2022 Latar Belakang : Berkembangya coffee shop dan produk kopi di nusantara karena adanya tren minum kopi sudah menjadi bagian dari gaya hidup masyarakat, sehingga membuat persaingan coffee shop satu dengan lainnya agar dapat mencari perhatian konsumen ...
Cindy Megasari Manik, O. Siregar
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The Centrality of Brand Awareness
Petra International Journal of Business Studies, 2021 The brand concept, especially brand loyalty, has evolved significantly; however, this phenomenon is still considered far from complete. This study extends a long line of scholars’ efforts by investigating a moderating effect of brand awareness in triangle relationships between product innovation and brand trust and brand loyalty.
Adiwijaya, Michael +3 more
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İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 2022 Purpose: This study examines the moderating role of influencer attractiveness in the effect of brand image brand awareness, brand love, and brand trust on brand loyalty. Method Data were collected from 318 people through an online survey. Hypotheses were
Zübeyir Çelik
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