Results 41 to 50 of about 2,774,194 (377)
, 2017 Una marca es mucho más que la unión de un logo y un nombre es la sinergia entre muchas características que la diferencia entre todas las opciones del mercado. En la actualidad, la gran oferta de productos y servicios ha cambiado el proceso de compra de las personas, gracias a esto y a la exigencia que tienen los consumidores respecto a la satisfacción ...
Gregory Jarpey, R. Scott McCoy
openaire +3 more sources
The impact of brand communication on brand equity through Facebook [PDF]
, 2015 Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook.
Dabrowski, D, Schivinski, B
core +1 more source
TIKTOK PLATFORM OPPORTUNITY: HOW DOES IT INFLUENCE SMES BRAND AWARENESS AMONG GENERATION Z?
Sriwijaya International Journal of Dynamic Economics and Business, 2022 The increasing of social media and digital-based businesses transforms traditional marketing into interactive marketing, where consumers can interact directly with brands.
Genoveva Genoveva
semanticscholar +1 more source
Komunikasi Pemasaran Terhadap Brand Awareness Brand Rockickz
Prologia, 2020 Marketing communication is a means by which companies try to inform, persuade, and remind consumers directly or indirectly about the products and brands that are sold. Marketing communication theory covers several marketing communication mixes consisting of advertising, direct marketing, sales promotion, personal selling, interactive marketing, public ...
Kevin Kevin, Sinta Paramita
openaire +2 more sources
Business & Management Studies: An International Journal, 2021 The purpose of this study is to propose a model to understand the impact of brand information (awareness and image) on marketing variables (satisfaction, brand loyalty, WOM and purchase intention) for individuals who like or follow brands in social media.
N. Büyükdağ
semanticscholar +1 more source
Acta Commercii, 2014 Purpose: The purpose of the study was to investigate the impact of packaging, price and brand awareness on brand loyalty. Rationale: The study sought to extend empirical evidence on the association between brand loyalty and product-related factors ...
Manilall Dhurup +2 more
doaj +1 more source
PLoS ONE, 2022 Social media has changed the marketing phenomenon, as firms use social media to inform, impress, and retain the existing consumers. Social media marketing empowers business firms to generate perceived brand equity activities and build the notion among ...
Qing Yang +4 more
doaj +2 more sources
Journal of social research, 2022 Latar Belakang : Berkembangya coffee shop dan produk kopi di nusantara karena adanya tren minum kopi sudah menjadi bagian dari gaya hidup masyarakat, sehingga membuat persaingan coffee shop satu dengan lainnya agar dapat mencari perhatian konsumen ...
Cindy Megasari Manik, O. Siregar
semanticscholar +1 more source
Sepa, 2017 This study examines brand image and brand awareness based on selected attributes of bio-organic fertilizer product brand "Pomi". The purpose of this study is to analyze brand image, the attributes of bio-organic fertilizer product brand "Pomi" and ...
Agustina Shinta +3 more
doaj +1 more source
Digital Marketing Strategy in Enhancing Brand Awareness and Profitability of E-Commerce Companies
APTISI Transactions on Management (ATM)Digital marketing has become a critical aspect in the marketing strategy of e- commerce companies in the current digital era. This research aims to investigate the impact of digital marketing on brand awareness and profitability of e- commerce companies.
Dhiyah Eloise Rose +2 more
semanticscholar +1 more source