Results 91 to 100 of about 398,602 (339)
Impacts of Brand Extension Strategy on Concumers’ Attitude of New Products [PDF]
مطالعات مدیریت بهبود و تحول, 2012 Numerous companies are applying brand extension projects and invest heavily on brand extension strategy. The purpose of this study is to examine the factors that influence consumers’ attitude toward new products that use brand extension. In this research,
M Amirshahi +3 more
doaj
DOES BRAND EXTENSION IMPACT PARENT BRAND: A CASE OF JOHNSON, UK [PDF]
Purpose of study: The main purpose of this study is to check the impact of brand extensions on brand image. For this purpose Johnson is selected as parent brand for current research.
Amir RAJPUT +2 more
core
Molecular Oncology, EarlyView.The authors applied joint/mixed models that predict mortality of trifluridine/tipiracil‐treated metastatic colorectal cancer patients based on circulating tumor DNA (ctDNA) trajectories. Patients at high risk of death could be spared aggressive therapy with the prospect of a higher quality of life in their remaining lifetime, whereas patients with a ...
Matthias Unseld +7 more
wiley +1 more source
The Role of Identification in Consumers' Evaluations of Brand Extensions
Frontiers in Psychology, 2018 Brand extension is a widely adopted strategy for firms to take advantage of an existing brand's equity in a new product category. The main goal of this paper is to test the moderating role consumer-company identification plays in the effect of product ...
Longinos Marin +2 more
doaj +1 more source
The role of corporate image and extension similarity in service brand extensions [PDF]
, 2000 Ko de Ruyter, Martin Wetzels
openalex +1 more source
Gender differences in brand extension
The Research Journal of the Costume Culture, 2016 The purpose of this study was to determine the gender differences in the relationships between knowledge of, attachment with, and attitude toward a parent brand and perceived risk of, attitude toward, and purchase intension of an extended product in the case of brand extension.
openaire +2 more sources
Molecular Oncology, EarlyView.Analysis of ESR1 mutations in plasma cell‐free DNA (cfDNA) is highly important for the selection of treatment in patients with breast cancer. Using multiplex‐ddPCR and identical blood draws, we investigated whether circulating tumor cells (CTCs) and cfDNA provide similar or complementary information for ESR1 mutations.
Stavroula Smilkou +11 more
wiley +1 more source
The effect of vertical brand extensions on consumer-brand relationships in South Africa
South African Journal of Business Management, 2017 The purpose of this research is to evaluate the impact of the introduction of vertical brand extensions on Consumer-Brand Relationships (CBRs) in the mobile phone market. In particular, we aim at exploring the effect vertical brand extensions that luxury
O. Muroyiwa, R. Abratt, M. Mingione
doaj +1 more source
Pengaruh Brand Extension, Kualitas Produk dan Layanan Purna Jual terhadap Keputusan Pembelian Asus Smartphone di Kota Kuala Simpang [PDF]
, 2017 Penelitian ini dilakukan untuk mengetahui pengaruh brand extension, kualitas produk dan layanan purna jual secara parsial dan simultan terhadap keputusan pembelian Asus smartphone di Kota Kuala Simpang. Hasil penelitian diperoleh KP = 0,478 + 0,242BE + 0,
Meutia, R. (Rahmi)
core +1 more source
When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions [PDF]
, 2004 Tom Meyvis, Chris Janiszewski
openalex +1 more source