This study reveals how the mitochondrial protein Slm35 is regulated in Saccharomyces cerevisiae. The authors identify stress‐responsive DNA elements and two upstream open reading frames (uORFs) in the 5′ untranslated region of SLM35. One uORF restricts translation, and its mutation increases Slm35 protein levels and mitophagy.
Hernán Romo‐Casanueva +5 more
wiley +1 more source
In situ molecular organization and heterogeneity of the Legionella Dot/Icm T4SS
We present a nearly complete in situ model of the Legionella Dot/Icm type IV secretion system, revealing its central secretion channel and identifying new components. Using cryo‐electron tomography with AI‐based modeling, our work highlights the structure, variability, and mechanism of this complex nanomachine, advancing understanding of bacterial ...
Przemysław Dutka +11 more
wiley +1 more source
ANALYSIS OF CO-BRANDING IMPACTS ON PARENT BRANDS EQUITY [PDF]
Co-branding is an increasingly popular technique used . as market extension strategy for creating further competitive advantage and shareholder value. However, co-branding is just like a weapon that brings risks and opportunities for brands at the same ...
Ajagbe, Akintunde M. +4 more
core
Sequence determinants of RNA G‐quadruplex unfolding by Arg‐rich regions
We show that Arg‐rich peptides selectively unfold RNA G‐quadruplexes, but not RNA stem‐loops or DNA/RNA duplexes. This length‐dependent activity is inhibited by acidic residues and is conserved among SR and SR‐related proteins (SRSF1, SRSF3, SRSF9, U1‐70K, and U2AF1).
Naiduwadura Ivon Upekala De Silva +10 more
wiley +1 more source
PICALM::MLLT10 translocated leukemia
This comprehensive review of PICALM::MLLT10 translocated acute leukemia provides an in‐depth review of the structure and function of CALM, AF10, and the fusion oncoprotein (1). The multifaceted molecular mechanisms of oncogenesis, including nucleocytoplasmic shuttling (2), epigenetic modifications (3), and disruption of endocytosis (4), are then ...
John M. Cullen +7 more
wiley +1 more source
Brand Capital and Brand Extensions
What is Brand Capital (Equity) and Why it’s Important? Design of a Global Brand Capital (Equity) Development of a System for Measurement and Management of Brand Capital International promotion Key Differences Between Promotion in Different Parts of the World (comparative – holistic approach) Brand Management in Time Brand Reinforcement International ...
openaire +1 more source
Branding in the red meat sector - A conjoint study from Germany [PDF]
During the last years, low price products (e.g., private label) gain increasing market shares in the German meat market. Compared to other countries the share of branded meat from integrated production chains is very low and most fresh meat is sold ...
Lueth, Maren +2 more
core +1 more source
HUBUNGAN ANTARA PERLUASAN MEREK DENGAN LOYALITAS PELANGGAN MEREK SEDAAP PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA JURUSAN EKONOMI DAN ADMINISTRASI FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA [PDF]
FAHMI ALFIAN HAKI. RELATIONSHIP BETWEEN THE BRAND EXTENSION WITH BRAND SEDAAP CUSTOMER LOYALTY ON STUDENT OF COMMERCE EDUCATION PROGRAM OF DEPARTMENT OF ECONOMICS AND ADMINISTRATION FACULTY OF ECONOMICS IN STATE UNIVERSITIY OF JAKARTA.
Haki, Fahmi Alfian
core
Cell wall target fragment discovery using a low‐cost, minimal fragment library
LoCoFrag100 is a fragment library made up of 100 different compounds. Similarity between the fragments is minimized and 10 different fragments are mixed into a single cocktail, which is soaked to protein crystals. These crystals are analysed by X‐ray crystallography, revealing the binding modes of the bound fragment ligands.
Kaizhou Yan +5 more
wiley +1 more source
Survey of the Impacts of Purchase Involvement on Acceptance of Brand Extensions in High and Low Products [PDF]
With increasing competition in today’s markets, the vital point for companies is to maintain their market shares. Therefore, marketers try to vitalize the companies’ brands, in order to maintain their position in market.
Mirahmad Amirshahi +2 more
doaj

