Product Variety under Brand Influence: An Empirical Investigation of Personal Computer Demand [PDF]
Prior research suggests that brand may influence consumer preference for differentiated products. However, the extant literature does not measure how brand value affects product similarity and consumer choice.
Kai-Lung HUI
core
Molecular Oncology, EarlyView.Chronic TGF‐β exposure drives epithelial HCC cells from a senescent state to a TGF‐β resistant mesenchymal phenotype. This transition is characterized by the loss of Smad3‐mediated signaling, escape from senescence, enhanced invasiveness and metastatic potential, and upregulation of key resistance modulators such as MARK1 and GRM8, ultimately promoting
Minenur Kalyoncu +11 more
wiley +1 more source
'TV Format Protection through Marketing Strategies?' [PDF]
, 2008 Commercially successful programme ideas are often imitated or adapted. Television formats, in particular, are routinely copied. Starting from radio formats in the 1950s to game shows and reality programme formats of today, producers have accused others ...
Singh, Sukhpreet
core
Molecular Oncology, EarlyView.This study used longitudinal transcriptomics and gene‐pattern classification to uncover patient‐specific mechanisms of chemotherapy resistance in breast cancer. Findings reveal preexisting drug‐tolerant states in primary tumors and diverse gene rewiring patterns across patients, converging on a few dysregulated functional modules. Despite receiving the
Maya Dadiani +14 more
wiley +1 more source
Pengaruh Strategi Brand Extension terhadap Minat Beli Konsumen (Studi Kasus Pt.bank Negara Indonesia Syariah Cabang Pekanbaru [PDF]
, 2016 Brand extensionstrategyis the use ofa brandthat has been establishedfor theenteringclass ofnewproductsaimed at providingdirection tothe efforts ofthe companyfromtime to timeis gettingbetter, at all levelsand referenceas well asits locationin abrand ...
Karneli, O. (Okta), Marlina, Y. (Yeni)
core
Ubiquitination of transcription factors in cancer: unveiling therapeutic potential
Molecular Oncology, EarlyView.In cancer, dysregulated ubiquitination of transcription factors contributes to the uncontrolled growth and survival characteristics of tumors. Tumor suppressors are degraded by aberrant ubiquitination, or oncogenic transcription factors gain stability through ubiquitination, thereby promoting tumorigenesis.
Dongha Kim, Hye Jin Nam, Sung Hee Baek
wiley +1 more source
The Impact of Brand Extension Strategy on the Brand Equity of Fast Moving Consumer Goods (FMCG) in Egypt [PDF]
, 2014 Purpose:ThisStudy the brand extension in FMCG (fast moving consumers goods) focuses on Food and Beverages sector in Egypt analyzes the factors consisting Brand extension strategy, Identify factors that enable enhanced brand equity through brand extension,
Alsoud, Ghassan Fateen Abu +2 more
core +1 more source
Influence of Perceived Similarity on Fashion Brand Extension -Exploring the Moderating Effect of Brand Relationship Quality- [PDF]
, 2011 Joohyun Kim, Yuri Lee
openalex +1 more source
Targeted protein degradation in oncology: novel therapeutic opportunity for solid tumours?
Molecular Oncology, EarlyView.Current anticancer therapies are limited by the occurrence of resistance and undruggability of most proteins. Targeted protein degraders are novel, promising agents that trigger the selective degradation of previously undruggable proteins through the recruitment of the ubiquitin–proteasome machinery. Their mechanism of action raises exciting challenges,
Noé Herbel, Sophie Postel‐Vinay
wiley +1 more source
Survey of the Impacts of Purchase Involvement on Acceptance of Brand Extensions in High and Low Products [PDF]
مدیریت بازرگانی, 2011 With increasing competition in today’s markets, the vital point for companies is to maintain their market shares. Therefore, marketers try to vitalize the companies’ brands, in order to maintain their position in market.
Mirahmad Amirshahi +2 more
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