Results 241 to 250 of about 19,911 (301)

Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator. [PDF]

Sci Rep
Luo C, Hasan NAM, Zamri Bin Ahmad AM, Lei G.   +3 more
europepmc   +1 more source

Optimization and Characterization of Crosslinked Chitosan-Based Oleogels Based on Mechanical Properties of Conventional Solid Fats. [PDF]

Polymers (Basel)
Brito GB, Pinho-Jr JDS, Guimarães ADS, Conte-Júnior CA, Nele M, Perrone D, Castelo-Branco VN.   +6 more
europepmc   +1 more source

<i>Dens Invaginatus</i>: A Comprehensive Review of Classification and Clinical Approaches. [PDF]

Medicina (Kaunas)
Baruwa AO, Anderson C, Monroe A, Cracel Nogueira F, Corte-Real L, Martins JNR.   +5 more
europepmc   +1 more source

Unlocking efficiency in real-world collaborative studies: a multi-site international study with one-shot lossless GLMM algorithm. [PDF]

NPJ Digit Med
Tong J, Reps JM, Luo C, Lu Y, Li L, Ramirez-Anguita JM, Brand MT, DuVall SL, Falconer T, Fuentes AM, He X, Matheny ME, Mayer MA, Patel BK, Simon KR, Suchard MA, Tang G, Viernes B, Williams RD, van Zandt M, Wang F, Bian J, Zhou J, Asch DA, Chen Y.   +24 more
europepmc   +1 more source

Brand extensions: A manager's perspective [PDF]

Journal of Brand Management, 2005
Brand extension research has focused on consumers' evaluations of potential brand extensions. Little attention has been paid to the mental models used by brand extension decision makers, that is, their interpretation of market preferences and successful brand extension strategies.
Nijssen, E.J., Agustin, C.
openaire   +2 more sources

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The Importance of the Brand in Brand Extension

Journal of Marketing Research, 1994
Recent research has identified two factors that influence consumer perceptions of a brand extension: brand affect and the similarity between the original and extension product categories. However, surprisingly little attention has been paid to other associations specific to the brand itself.
Joseph W. Alba, Susan M. Broniarczyk
openaire   +2 more sources

celebrity endorsement brand extension brand loyalty [PDF]

Sinergie Italian Journal of Management, 2012
Obiettivo del paper : l’articolo si prefigge di indagare l’effetto che il celebrity fit (ossia la consonanza fra la marca e il personaggio famoso utilizzato nella comunicazione pubblicitaria a sostegno di tale brand) puo esercitare sulla fedelta dei consumatori nei confronti di una marca protagonista di un’estensione.
BUSACCA, BRUNO GIUSEPPE, BERTOLI, GIUSEPPE   +1 more
openaire   +3 more sources

Brand extension strategy

International journal of management cases, 2007
This paper shows different possibilites of brand exstension and confirmation. It accents that the basic expetation that acompany tries to accoplish with its brand expansion is driven by the wish for growth of the company and for image expansion. The results show that the basic way of growth is to attract new clients, differentiate options of product ...
Mandić, Miroslav, Vranešević, Tihomir, Pandža Bajs, Irena   +2 more
openaire   +4 more sources

Dettol: Managing Brand Extensions [PDF]

Asian Case Research Journal, 2009
This case is about evolution of a parent brand and its subsequent extensions into different product categories. Dettol as a brand has immense trust and loyalty from the consumers. Since the 1930s when Dettol was introduced in India, it has occupied a distinct position in the mind of its consumers.
Jaiswal, Anand Kumar, Shrivastava, Arpita, Kothari, Dhwani   +2 more
openaire   +2 more sources