Results 271 to 280 of about 428,471 (322)

Frequency of first generic drugs approved through "skinny labeling," 2021 to 2023. [PDF]

J Manag Care Spec Pharm
Ziaks TJ, Akanegbu CM, Egilman AC, Kesselheim AS.   +3 more
europepmc   +1 more source

The impact of brand extension fit, extension strategy and product exposure on attitudinal responses to brand extensions

, 2013
Lena Kvelland Farstad, Mohammed Jabran
openalex   +1 more source

Tertiary Patents on Drugs Approved by the FDA.

JAMA Health Forum
Teng TW, Tu SS, Mooney H, Bendicksen L, Gabriele SME, Wouters OJ, Feldman WB.   +6 more
europepmc   +1 more source

Integrating customer-based brand equity and the theory of planned behavior to predict electric vehicle adoption in China: The moderating role of perceived price. [PDF]

PLoS One
Zheng C, Sun D, Khamarudin M, Ahmad A, Wei H, Xu J.   +5 more
europepmc   +1 more source

Food labelling in India: a scoping review of consumer engagement, comprehension, and purchase behaviour. [PDF]

Glob Health Action
Pahlani M, Narendra Talati K, Lopez-Arana S, Narayanan P.   +3 more
europepmc   +1 more source

OTC Brand Name Extensions

, 2004
Joseph A. Woelfel
openalex   +1 more source

The Impact of Brand Extension on Profitability : A Case Study of Friends Arena

, 2015
Louise Jönsson, Peter Kekesi
openalex   +1 more source

Some of the next articles are maybe not open access.

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Brand extension strategy

International journal of management cases, 2007
This paper shows different possibilites of brand exstension and confirmation. It accents that the basic expetation that acompany tries to accoplish with its brand expansion is driven by the wish for growth of the company and for image expansion. The results show that the basic way of growth is to attract new clients, differentiate options of product ...
Mandić, Miroslav, Vranešević, Tihomir, Pandža Bajs, Irena   +2 more
  +6 more sources