Results 281 to 290 of about 398,602 (339)

Skim Milk Culture of <i>Lactobacillus johnsonii</i> SBT0309 Increases Intestinal Alkaline Phosphatase Activity and Inhibits Lipopolysaccharide-Induced Interleukin-8 Production in Intestinal Epithelial Cells. [PDF]

Cells
Kawano M, Arai T, Kabuki T.
europepmc   +1 more source

User Experience Design for Online Sports Shoe Retail Platforms: An Empirical Analysis Based on Consumer Needs. [PDF]

Behav Sci (Basel)
Zou Y, Zhao C, Childs P, Luh D, Tang X.
europepmc   +1 more source

Neural stem cell quiescence is actively maintained by the epigenome

Malkowska A, Ander J, Brand AH.
europepmc   +1 more source

Brand extensions: A manager's perspective [PDF]

Journal of Brand Management, 2005
Brand extension research has focused on consumers' evaluations of potential brand extensions. Little attention has been paid to the mental models used by brand extension decision makers, that is, their interpretation of market preferences and successful brand extension strategies.
Nijssen, E.J., Agustin, C.
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celebrity endorsement brand extension brand loyalty [PDF]

Sinergie Italian Journal of Management, 2012
Obiettivo del paper : l’articolo si prefigge di indagare l’effetto che il celebrity fit (ossia la consonanza fra la marca e il personaggio famoso utilizzato nella comunicazione pubblicitaria a sostegno di tale brand) puo esercitare sulla fedelta dei consumatori nei confronti di una marca protagonista di un’estensione.
BUSACCA, BRUNO GIUSEPPE, BERTOLI, GIUSEPPE   +1 more
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The Importance of the Brand in Brand Extension

Journal of Marketing Research, 1994
Recent research has identified two factors that influence consumer perceptions of a brand extension: brand affect and the similarity between the original and extension product categories. However, surprisingly little attention has been paid to other associations specific to the brand itself.
Joseph W. Alba, Susan M. Broniarczyk
openaire   +2 more sources

Brand extension strategy

International journal of management cases, 2007
This paper shows different possibilites of brand exstension and confirmation. It accents that the basic expetation that acompany tries to accoplish with its brand expansion is driven by the wish for growth of the company and for image expansion. The results show that the basic way of growth is to attract new clients, differentiate options of product ...
Mandić, Miroslav, Vranešević, Tihomir, Pandža Bajs, Irena   +2 more
openaire   +4 more sources

Brand extension: the moderating role of the category to which the brand extension is found

Journal of Product & Brand Management, 2008
PurposeThe objective of this paper is to evaluate brand extension from a consumer consumption perspective. The most relevant entity becomes both the product and the choice vector. This provides a different aspect of the heterogeneity as it concerns brand extension.Design/methodology/approachNestlé was selected as the brand to be studied and two ...
Seltène, Mehdi, Brunel, Olivier
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Dettol: Managing Brand Extensions [PDF]

Asian Case Research Journal, 2009
This case is about evolution of a parent brand and its subsequent extensions into different product categories. Dettol as a brand has immense trust and loyalty from the consumers. Since the 1930s when Dettol was introduced in India, it has occupied a distinct position in the mind of its consumers.
Jaiswal, Anand Kumar, Shrivastava, Arpita, Kothari, Dhwani   +2 more
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Brand Extensions: Prestige Brand Effects

Australasian Marketing Journal, 2001
Competition and consumer brand attitudes make introducing a new brand risky and very expensive, increasing the attractiveness of brand extensions. Brand extension research has established that original brand quality perceptions, product category fit, consumer perceptions of the product category complementarity and substitutability, plus the ...
Lye, Ashley, Venkateswarlu, P., Barrett, Jo   +2 more
openaire   +2 more sources