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Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, 2020 Brand extension is a topic that has been widely discussed by academics and practitioners in various studies. Unfortunately, there are only a few that address the role of product involvement, advertising appeals, and value dimensions in the extension ...
Rosa Prafitri Juniarti +1 more
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Brand extensions’ influence on brand image : empirical study on Bodrex’sbrand
Indonesian Journal of Pharmacy, 2010 Bodrex’s manufacturer is attempting to use Bodrex brand success to enter flu and cough medicine category by releasing Bodrex Flu dan Batuk. The launching of Bodrex Flu dan Batuk will affect Bodrex’s brand image.
M. Rifqi Rokhman +2 more
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Journal of Human Sciences and Extension, 2023 While Extension communication units have seen success in implementing brand strategies to raise awareness of Extension, the public value and need for Extension programming continue to be misunderstood.
Ashley McLeod-Morin +4 more
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Journal of Human Sciences and Extension, 2023 A brand is an organization’s link to its audiences. When the audience is asked to participate in building a brand culture, they are more likely to hold a favorable attitude toward the brand and be loyal to the brand long term.
Anissa M. Zagonel +2 more
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The Impact of Brand Extension on Brand Image
Industrial Engineering & Management Systems, 2017 The purpose of this research is to analyze the relationship between variables affecting on the development of the brand and the effects of this development on brand image, explaining how impact of the variables related to the brand image and evaluation of the effect of each of these variables that eventually leads to final brand image. This research is
Nasser Azad, Maryam Qom
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Research on brand extension feedback effects based on customer equity
South African Journal of Business Management, 2015 As a strategy for enterprises to expand the scale of their operations, brand extension could also generate feedback effect diluting parent brand's customer equity.
J. Shao, J. Zhang, K. Chen
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An integrated model for extending brand based on fuzzy ARAS and ANP methods
Journal of Business Economics and Management, 2014 Brand extension is one of the most popular strategies in marketing. This is due to the fact that consumers usually take into account the brand first because it indirectly reflects the design, quality, and functions.
Mahmoud Zamani +3 more
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Branding in China: global product strategy alternatives [PDF]
, 2009 This article reviews and discusses issues in the translation of international brand names to Chinese, and provides a framework for international brand managers who want to expand into China. Linguistic differences between Chinese and English are wide and
Alon, I. +2 more
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Effects of Brand Equity on Evaluating Consumers’ Attitude towards Brand Extension of Iranian Tire Product [PDF]
کاوشهای مدیریت بازرگانی, 2014 Brand extension has become a famous strategy for many companies since many years ago. Its success depends on acceptance and evaluation of consumers about brand extension.
d faiz, m deghanisoltani
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The impact of brand extension on brand image (Case study: Tak Makaroon and Pegah companies) [PDF]
مطالعات مدیریت بهبود و تحول, 2011 Brand extension strategies will increase the likehood success of new products, while deducts the risks of brand image dilution. This study analyzes how brand extension impacts on brand image.
. Abolfazl Tajzadeh Namin +2 more
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