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An integrated model for extending brand based on fuzzy ARAS and ANP methods
Journal of Business Economics and Management, 2014 Brand extension is one of the most popular strategies in marketing. This is due to the fact that consumers usually take into account the brand first because it indirectly reflects the design, quality, and functions.
Mahmoud Zamani +3 more
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Research on brand extension feedback effects based on customer equity
South African Journal of Business Management, 2015 As a strategy for enterprises to expand the scale of their operations, brand extension could also generate feedback effect diluting parent brand's customer equity.
J. Shao, J. Zhang, K. Chen
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The impact of brand extension on brand image (Case study: Tak Makaroon and Pegah companies) [PDF]
مطالعات مدیریت بهبود و تحول, 2011 Brand extension strategies will increase the likehood success of new products, while deducts the risks of brand image dilution. This study analyzes how brand extension impacts on brand image.
. Abolfazl Tajzadeh Namin +2 more
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Extension to Brand Category, An Exploratory Investigation on Brand Extension Attitude [PDF]
INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION, 2014 The purpose of this research study is to identify the impact of the brand category on brand extension attitude. The concept of brand extension is used for the marketing of any brand which is associated with the firm. Most of the large industries are using well-known names to launch a new product range to earn more profile for the organization as well ...
Nigar Muhammad +2 more
openaire +1 more source
Strategic Brand Management in Emerging Markets: Consumer Perceptions of Brand Extensions
Organizations and Markets in Emerging Economies, 2018 The purpose of this paper is to examine consumers’ perceptions of the parent brand and their attitudes towards the brand extensions by exploratory researching the topic in the new context of one emerging European market.
Durdana Ozretic-Dosen +2 more
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Effects of Brand Equity on Evaluating Consumers’ Attitude towards Brand Extension of Iranian Tire Product [PDF]
کاوشهای مدیریت بازرگانی, 2014 Brand extension has become a famous strategy for many companies since many years ago. Its success depends on acceptance and evaluation of consumers about brand extension.
d faiz, m deghanisoltani
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Brand Extension Acceptability in Food and Beverage Product Categories [PDF]
Journal of Emerging Trends in Marketing and Management, 2018 Brand extension is a powerful marketing strategy that allows firms to offer new product categories, taking advantage from the original brand name and its positive associations (Evangeline and Ragel, 2016).
Maria Cristiana MARTINI +2 more
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A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension [PDF]
مدیریت بازرگانی, 2013 Brand extensions have been a popular strategy for many companies for many years. Its success depends on the acceptance and evaluations of consumers about brand extension. Thus, the aim of this study is to investigation the effective factors on consumers’
Mahdi Dehghani Soltani +3 more
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Pediatric Blood &Cancer, EarlyView.ABSTRACT The pediatric hematology‐oncology fellowship training curriculum has not substantially changed since its inception. The first year of training is clinically focused, and the second and third years are devoted to scholarship. However, this current structure leaves many fellows less competitive in the current job market, resulting in ...
Scott C. Borinstein +3 more
wiley +1 more source
Brand Extension of Fast Moving Consumer Goods to Customers’ Perception
Trikonomika, 2017 The cost of launching a totally new product or brand is usually very high accompanied by the risk of failure in an overcrowded market. Therefore, brand extension strategy is used due to its built in advantages.
Budiono Hardjono, Tan Bee Ying
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